Older, wiser, wealthier
While online banking is not nearly as common as e-mailing or general Web surfing, nearly four out of 10 Internet users surveyed by the USC Annenberg School Center for the Digital Future said they banked online in 2007.
Agency
What prompts Hispanic-Americans to Buy?
TV and the Internet are the most influential channels
As reported previously, Hispanic-Americans are heavy media consumers. New data from Vertis Communications reveals that in 2007 they were also more likely than the total US population to be influenced by media.
Garcia joins SBS Board of Directors.
Spanish Broadcasting System (SBS)announced that Chief Financial Officer, Joseph A. Garcia, was voted to the company’s Board of Directors by its shareholders on June 3, 2008. His appointment is effective immediately.
Salinas joins Creative Civilization.
Creative Civilization announced the appointment of marketing industry leader, Sergio H. Salinas as Executive Vice President of the agency.
Is it Just My Agency?
The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency
Branding Green: 10 features for Success.
Hardly a day goes by without some mention of sustainability in the media. Coverage is not always positive, but it is certainly more widespread. Big business and brands are in the thick of it launching campaigns, commitments and sustainability programs at breakneck speed. But is any of this real or any good? What’s genuine leadership and what’s ‘greenwash’?
Marketing using Peel ‘n Taste increases ad effectiveness.
First Flavor announced the findings of an independent custom advertising study conducted by GfK Starch Communications, a division of GfK Custom Research North America.
Accenture’s Global Content Study 2008.
The media and entertainment industry is facing its largest and most daunting transformation. As technology is enabling ubiquitous media, the audience is shifting its consumption habits. As this year’s Content Study shows, content creators and distributors are adapting.
