Entertainment and media (E&M) companies hoping to drive growth over the next five years will need to accommodate dramatic changes in devices, market and consumer behavior through striking strategic business alliances, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2008-2012.
Agency
Corona Extra – iconic brand embodies Latino Pride in the U.S.
Corona Extra is debuting this week a new national advertising campaign highlighting the success Latinos have experienced in the U.S. The Spanish-language multi-media campaign features a compilation of spirited vignettes and U.S. landmarks showcasing how Corona Extra, along with Latino sports, music, and culture, has become an integral element of the thread of American life.
Agencies need to Go Back to School.
It goes without saying that media times are changing — drastically and rapidly.
Digital technology continues to impact the media industries in new ways, influencing everything from how content is produced and distributed, protected and paid for to how it is consumed, interacted with and leveraged by marketers. (Be they advertisers, sponsors, direct marketers or any other manifestation of the communications matrix.)
Mea Culpa: What Latino Evangelicals Can Teach Your Brand
A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining various evangelical movements.
This spiritual exodus dispels the naïve yet popular marketing notion that Latinos are abnormally loyal consumers. This shift should force some brands to pay attention, as there are some lessons for them.
By Roberto Ramos, President/CEO & Co-Founder, The Vox Collective. To view El Blog CLICK above.
New DHL campaign from S,C,P,F in Miami
The global campaign with a new tagline “DHL. You Dream. We Deliver.” is running in three languages (Spanish, Portuguese and English) and in 26 markets (including Brazil, Argentina, Mexico). Campaign elements include broadcast, print, cinema and outdoor.
Chase ads assure Hispanic Consumers: Together We Can.
Chase is using its new advertising campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together We Can).
SNL Kagan 2008 Analysis of TV and Radio Market Revenues.
In an updated analysis of radio and television market revenues, SNL Kagan identifies small-to-midsize markets in the Pacific region, especially in metro areas with large Hispanic populations, as having the greatest growth potential.
Youth Radio and New Media Study.
Radio fortified its position as the medium of convenience in Paragon Media Strategies’ Second Annual Youth Radio & New Media Study. In 2008, radio stemmed the TSL erosion from the onslaught of new media documented in Paragon Media Strategies’ 2007 study. This study quantifiably trends how the next generation of 25-54 year olds use radio and new media.
Back to School: 2008-2009
Summertime winding down and summer vacations coming to an end signal that back-to-school time is near. It’s a time that many children eagerly
anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike scan the newspapers
and Web sites looking for sales to shop for a multitude of school supplies and the latest clothing fads and essentials.
