Agency

Conill had a terrific showing at the 55th Annual Cannes International Advertising Festival held June 15-21. The agency took home a Silver Media Lion for its non-traditional creative approach for the launch of Toyota‚s new Corolla and earned shortlist honors five times in four other categories at the festival.

Hispanic Group announced the campaign “Build Peru, Buy Peru,” launched only a month ago, has generated great interest among Peruvians living in the U.S. In fact, the ad has become one of the most watched videos on YouTube worldwide, and merchants already have noticed an increase in the demand of Peruvian products.

Energy savings appeal to much of the US online population.

Like many marketers, purveyors of environmentally focused products and services tend to concentrate on youth demographics. After all, these younger generations are growing up in a culture steeped in environmental awareness.

Recognizing the transformation taking place in the marketing landscape, the ANA (Association of National Advertisers) has added a new category to its annual Multicultural Excellence Awards to highlight work in digital media. Entries are now being accepted, and winners will be announced at the ANA’s 10th Annual Multicultural Marketing Conference, November 16-18 in Boca Raton, FL.

A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly.

World population is projected to reach 7 billion in 2012, according to the U.S. Census Bureau. The world population hit 6 billion in 1999.

Hispanic Boomers’ perceptions of healthcare and health information differ significantly from those of the General Market Boomer according to a new report from Focalyst, “A Continued Look at Diversity Among Hispanic Boomers.”