Sedano’s Supermarkets announced that it has chosen República as its agency-of-record for all of its advertising, promotions, public relations and community affairs initiatives. Sedano’s and República will work together closely to evolve the Sedano’s brand.
Agency
Federal Policy recommendations addressing the Latino AIDS Crisis.
The Latino Commission on AIDS and its community partners join eight cities across the United States (Los Angeles, New York, Washington, DC, Philadelphia, Puerto Rico, Miami, San Antonio and Chicago) in releasing Latino/Hispanic HIV/AIDS Federal Policy recommendations – addressing the Latino AIDS Crisis to address the HIV/AIDS emergency in Latino/Hispanic communities across the nation, including Puerto Rico and the U.S. Virgin Islands.
Assessing Globalization: benefits and drawbacks of Trade and Integration.
Globalization continues to be a divisive subject among political activists, academics, business leaders, and policymakers. Some look at the rapid economic and political changes taking place around the world and see injustice. Others observe these same changes and see progress. On both sides of the debate, however, much of the discussion takes place among elites. What do average citizens around the world think about the powerful global forces transforming their societies? Survey research suggests that most people embrace the idea of a globalized world, albeit cautiously.
Bottom line from the Front Line.
Driving the Bottom Line from the Front Line is a new CMO Council thought-leadership initiative that addresses the challenges facing global companies in their efforts to develop world-class go-to-market capabilities.
Business gain from how you retain.
Business Gain From How You Retain examines ways companies can improve the return on customer equity and lifetime value by making customer insight, understanding and intimacy a hallmark of the organization.
Perfect how you project.
The Perfect How You Project survey of over 340 financial professionals, conducted by the BPM Forum and sponsored by Adaptive Planning, revealed that executives and financial staff, from a broad industry spectrum of small, medium and large companies, unanimously agreed that budgeting, forecasting and reporting are essential or very important to their business success.
Traditional Media are more effective than Digital Media.
Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich to be released at the end of June.
