Agency

Mindset Media released a Mindset Profile of avid technology consumers, which the company generated from a recent study conducted using Nielsen’s Online pane.

How does a technology gadget get picked up by the masses? If you are Apple, you’re hoping the reduced price of the iPhone 3G will help push your product into the mainstream. But in a recent study, Mindset Media explored if there were characteristics beyond traditional demographics that might predict which consumers were likely to be enthusiastic adopters of technologies. The results show it may be a case of wiring.

Total measured advertising expenditures in the opening quarter of 2008 increased by 0.6 percent as compared to the same period in 2007, according to data released by TNS media intelligence.

Nearly 50 percent of all adult Americans contacted a Member of Congress in the last five years, often motivated by third-party organizations’ advocacy efforts to support, oppose or learn more about issues of interest, according to the report, Communicating with Congress: How the Internet Has Changed Citizen Engagement released by Congressional Management Foundation (CMF).

Older, wiser, wealthier

While online banking is not nearly as common as e-mailing or general Web surfing, nearly four out of 10 Internet users surveyed by the USC Annenberg School Center for the Digital Future said they banked online in 2007.

TV and the Internet are the most influential channels

As reported previously, Hispanic-Americans are heavy media consumers. New data from Vertis Communications reveals that in 2007 they were also more likely than the total US population to be influenced by media.

Spanish Broadcasting System (SBS)announced that Chief Financial Officer, Joseph A. Garcia, was voted to the company’s Board of Directors by its shareholders on June 3, 2008. His appointment is effective immediately.

Creative Civilization announced the appointment of marketing industry leader, Sergio H. Salinas as Executive Vice President of the agency.