The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency
Agency
Branding Green: 10 features for Success.
Hardly a day goes by without some mention of sustainability in the media. Coverage is not always positive, but it is certainly more widespread. Big business and brands are in the thick of it launching campaigns, commitments and sustainability programs at breakneck speed. But is any of this real or any good? What’s genuine leadership and what’s ‘greenwash’?
Marketing using Peel ‘n Taste increases ad effectiveness.
First Flavor announced the findings of an independent custom advertising study conducted by GfK Starch Communications, a division of GfK Custom Research North America.
Accenture’s Global Content Study 2008.
The media and entertainment industry is facing its largest and most daunting transformation. As technology is enabling ubiquitous media, the audience is shifting its consumption habits. As this year’s Content Study shows, content creators and distributors are adapting.
Rokk3r Mobile launches in LatAM in & US Hispanic Markets.
Rokk3r Mobile, a mobile marketing company with offices in Miami and Colombia, has been formed to work with direct clients, media companies and advertising agencies in Latin America, the Caribbean and the US Hispanic market.
Are you marketing or transacting?
The problem is that most companies today aren’t ‘marketing’ to these multi-segment businesses, they are merely ‘transacting’ with them. Marketing involves building a real brand experience which leads to an emotional bond with a customer, and thus leads to pricing power.
