Agency

Rokk3r Mobile, a mobile marketing company with offices in Miami and Colombia, has been formed to work with direct clients, media companies and advertising agencies in Latin America, the Caribbean and the US Hispanic market.

The problem is that most companies today aren’t ‘marketing’ to these multi-segment businesses, they are merely ‘transacting’ with them. Marketing involves building a real brand experience which leads to an emotional bond with a customer, and thus leads to pricing power.

The vast majority of firms have a multicultural marketing function and recognize the importance of multicultural marketing to their business. However, executives aren’t satisfied with their multicultural marketing business performance. Executives feel that hiring Latino talent is difficult, and they are split on whether or not it takes a Latino to market to a Latino.

The Chief Marketing Officer (CMO) Council released the findings of its Driving the Bottom Line from the Front Line study, a major global research initiative that delivers an alarming message: the majority of global companies surveyed acknowledge significant deficiencies in their go-to-market capabilities and marketing and sales processes.

alPunto has developed strategic and promotional plans for launching the brand to this consumer segment.

Hispanic consumer expert Nancy Tellet has joined MTV Tr3s as Vice President, Research and Consumer Insights, a newly created position, effective June 16th, 2008. She will be responsible for deepening the bilingual network’s understanding of the exploding Latino youth market through a wide range of quantitative and qualitative research and analysis.

Thomas Friedman wrote in his modern classic “The World is Flat,” about how the Internet has paved the way for a fluid cultural exchange that defies borders. As a result, young people chat with friends from other parts of the world about common interests such as manga and parkour. Many would argue then that nationalities matter less today and that brands should downplay where they come from. Should brands then have a home country, and how should they behave when they travel?

By Roberto Ramos – President & CEO / partner – thevoxcollective

To view CLICK above on El Blog.

In an effort to better serve its consumers and its advertisers, Batanga announced that it will centralize the operation of its’ online businesses in its’ Miami corporate headquarters.

the vox collective this week launched a public service announcement campaign seeking to inform Hispanic parents about the dangers of marijuana use among teenagers and urging them to talk to their kids about the risks of drug use. The campaign was created for the Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign, in conjunction with the Partnership for a Drug-Free America.

The spike in Hispanic unemployment has hit immigrants especially hard. Their unemployment rate was 7.5% in the first quarter of this year, marking the first time since 2003 that a higher percentage of foreign-born Latinos was unemployed than native-born Latinos.