Agency

Hispanic consumer expert Nancy Tellet has joined MTV Tr3s as Vice President, Research and Consumer Insights, a newly created position, effective June 16th, 2008. She will be responsible for deepening the bilingual network’s understanding of the exploding Latino youth market through a wide range of quantitative and qualitative research and analysis.

Thomas Friedman wrote in his modern classic “The World is Flat,” about how the Internet has paved the way for a fluid cultural exchange that defies borders. As a result, young people chat with friends from other parts of the world about common interests such as manga and parkour. Many would argue then that nationalities matter less today and that brands should downplay where they come from. Should brands then have a home country, and how should they behave when they travel?

By Roberto Ramos – President & CEO / partner – thevoxcollective

To view CLICK above on El Blog.

In an effort to better serve its consumers and its advertisers, Batanga announced that it will centralize the operation of its’ online businesses in its’ Miami corporate headquarters.

the vox collective this week launched a public service announcement campaign seeking to inform Hispanic parents about the dangers of marijuana use among teenagers and urging them to talk to their kids about the risks of drug use. The campaign was created for the Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign, in conjunction with the Partnership for a Drug-Free America.

The spike in Hispanic unemployment has hit immigrants especially hard. Their unemployment rate was 7.5% in the first quarter of this year, marking the first time since 2003 that a higher percentage of foreign-born Latinos was unemployed than native-born Latinos.

Southwest Airlines launches a new ad campaign for the Hispanic Market titled “Relax!” These radio and television ads will air tonight and all through out summer in Hispanic Media from coast to coast. The ads reinforce Southwest’s message of affordable, friendly, and worry-free travel.

Businessman Ralph E. Herrera captured top business honors at the Georgia Hispanic Chamber of Commerce’s annual Awards Gala.

Last week, in “Why Web Sites And Online Marketing Suck,” a conversation was started over the metrics that matter for social media. The more conversations I had about it this week, the more I felt I needed a sanity check. The myth is that the goal of all advertising is to sell product. The truth is that selling product is important, but at what price you can sell your product, and what people will do to get your product over a perfect substitute, is where the real money is.

ImpreMedia announced that Chairman & CEO John Paton is a finalist for The Metro New York Ernst & Young Entrepreneur Of The Year 2008 Awards. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities.

comScore, Inc. released an overview f Internet usage in Latin America, a region that is home to nearly 62 million of the 850 million worldwide Internet users (age 15 and older at home and work locations), as measured by the comScore World Metrix audience measurement service.

Despite the much cited “digital divide,” many multicultural consumers in the U.S. are getting much more active online but in different ways, according to new research from global market research firm Synovate. Though younger people across all groups are much more likely to be online, there are major differences, including between males and females of the same age and ethnic group.

It is interesting to study how people behave. In fact, that is what we do when we talk about planning in advertising – we study, plan, project and predict how consumers will respond to certain stimuli – the advertising message.

What is interesting is that major behavior patterns can be tracked back to observations of how animals behave – and yes, after all we ARE animals. I call this ZOO MARKETING.