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The staff of the Center for Spanish Language Media at the University of North Texas is pleased to present this research report entitled The State of Spanish Language Media for 2007. The information in this report was compiled by graduate research assistants and Center faculty, and represents, to the best of our abilities—a summary of activities taking place in the following media industries: radio, television, newspapers, Internet and advertising, and key transactions. The report concludes with a few projections for 2008.

A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation levels and generational variance. The findings are based on communication preferences and the importance of shared opinions for product selection within Hispanic families and groups. By Carlos Santiago. To read El BLog CLICK above.

Todos los seres humanos, invariablemente de nuestra orientación sexual, de una forma u otra observamos distintos ritos de consumos en la vida. Por ahí, hay quien se asusta o frunce el seño a la simple mención de la palabra ritos. Pero la realidad es que no hay nada oscuro, ni raro, con los ritos de este estudio, ya que estos en definición, son costumbres, simples actos repetidos de una manera invariable. En otro sentido, se dice que es la forma de hacer alguna cosa ceremoniosamente y como siguiendo un orden prescrito, de ahí su carácter ritual.

Yes. It’s a mouthful. However, as hard as it may be to say five times fast, truly delivering on the concept of multi-platform media marketing (“MPMM”) is even harder. At least since the early days of radio, when newspaper companies tried to leverage their local print franchises into local multi-platform media franchises — or some might say, leverage their print monopolies into multi-platform monopolies — folks have been thinking about how to make different forms of media work together to create more power. They have tried to make print and audio and video and outdoor add up to more than the sum of the parts in producing results for marketers and profits for media owners. Unfortunately, no one has ever really cracked the code on it, even today when you can complement the power of traditional media channels with direct consumer contact and interaction channels like postal mail, telephone and the ubiquitous Internet.

Experian Consumer Research celebrates the 5th year anniversary of the integration of the Simmons National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS) to provide consumer marketing insights for Hispanic and General Market consumers in a unified database.

Integrated marketing communications (IMC) is now broadly embraced by marketers, according to a new survey of members of the ANA (Association of National Advertisers) fielded by CoActive Marketing Group. Results of the research indicate that 74 percent of marketers now employ IMC campaigns for most, if not all, of their brands.

As HR professionals learn to think like brand managers, they can leverage the control levers of product, price, place and promotion through an HR perspective. Adding a fifth ‘P’ to this mix—people—helps establish the commonality between marketing communications and HR. By thinking and acting like a brand manager, you can apply tried and true consumer branding methods to your Employment Branding approach to utilize your true cultural identity and drive internal and external recruiting and retention success for your company. Because branding is storytelling, you can begin telling the story of your organization’s culture.

Welcome to “A Cup of Copy.” This space is your company’s kitchen corner, where aromatic coffee, opinions and gossip brew together. Here, things are said without being filtered, just the way they feel to you or to me. So I’ll get started. I’ll pour some copy. By Federico Traeger – Lopez negrete Communications. To read blog CLICK above on El Blog.