After half a century of exiles and defectors, freedom flights and boatlifts, balseros and high-speed boats, and other tragic symbols of the continuous multi-generational exodus across the Florida Straits since 1959, U.S. policymakers seem confident in their ability to accommodate and assimilate mass migration from Castro’s Cuba. Yet that confidence will soon be tested, and could be shaken, by the ongoing historic influx of Florida-bound Cubans who are quietly voting with their feet and saying adiós to la Revolución.
Agency
As Roll-Out of Arbitron Portable People Meter Draws Near, SBS Gears Up For A Fight.
As part of its continuing campaign to raise awareness regarding the potentially devastating impact of Arbitron’s PPM (Portable People Meter) on Spanish-language radio stations across the United States, Spanish Broadcasting System, Inc. (“SBS”) announced today that they have just retained the services of the MirRam Group, a full-service strategic communications and consulting firm located in New York City with extensive experience in community-driven campaigns such as the nationwide “Don’t Count Us Out” campaign to raise awareness of Nielsen Media Research’s Local People Meters.
Online Americans use different search and purchase strategies for different goods.
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
Targeting Tactics used to raise ROI.
Making sure even small marketing budgets are not wasted.
Niche marketers may have a harder time targeting their audiences, but at least it doesn’t cost as much as mass campaigns.
AHAA Rallies Industry Leaders to Tackle Portable People Meter (PPM) Challenges.
In the wake of swirling opinions and concerns over the preliminary ratings of Hispanic radio audiences using Portable People Meters (PPM), the Chairman of the Association of Hispanic Advertising Agencies (AHAA) Jose Lopez-Varela announced today the members of the newly formed AHAA Council on PPM. These industry leaders, representing Hispanic radio broadcasters and Hispanic-specialized agencies and led by Isabella Sanchez, vice president and managing director of Tapestry, will assess the issues and opportunities with the new electronic measurement system. The Council is tasked with ensuring that the methodology and design of the Hispanic sample accuratelyrepresents the Hispanic population and their listening behavior.
Consumers plan to spend much of Rebate Checks on necessities.
Consumers still plan to spend about forty percent of their tax rebate checks, sending $42 billion back into the economy, but what they plan to buy has shifted slightly from February, according to the findings of a National Retail Federation survey, conducted by BIGresearch.
Media Consumption by Race increases advertising ROI.
Targeting advertising towards African Americans, Hispanics, Asians and Whites requires distinct media plans according to BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants. Not only do these consumer groups use traditional media differently, their adoption of new media is also quite unique.
Internet use still heaviest among Young.
The gap between time spent online and watching TV is closing.
Adult consumers in the US still spend more time in front of televisions than they do online, according to a recently released survey sponsored by the Television Bureau of Advertising (TVB) industry association and conducted by Nielsen Media Research.
