AHAA’s 24th Semi-Annual Conference in San Antonio experienced first-hand the passion from speakers like President and CEO of AT&T Mobility Ralph de la Vega who urged a packed room of Hispanic marketing specialists to consistently reinvent, take risks and explore new territory to remain fresh and relevant. View speech.
Agency
Gay-Friendly Brands.
Bravo, Apple, Showtime, HBO, Absolut, and Levi’s, are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers, according to the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study.
Recession chokes advertising industry in Puerto Rico.
Total 2008 ad investment expected to reach $767.4 million in real dollars; ad execs blame politics for economic woes; few bright spots offer relief.
C Suite favors E Media.
America’s business elite, the so-called “C suite” that run our country’s medium and large size businesses, are changing their personal media habits and spending much more of their time online.
Efforts to position New York City as the Center for Latin Media and Entertainment.
Mayor Michael R. Bloomberg announced at the annual “Made in NY” Awards reception held at Gracie Mansion new efforts of the Latin Media and Entertainment Commission (LMEC) to position New York as the center for Latin media and entertainment.
How Do You Define Corporate Giving?
Many corporations, if not all, have some sort of institutionalized corporate philanthropy or giving program. They have instituted these programs to address social issues of interest to them, and they run the gamut from improving health to ending hunger, from ending domestic violence and child abuse to improving reading skills. The areas of interest are as varied as are the companies that support them. While many in the corporate sector have done incredible work in the area of corporate responsibility our sector (Hispanic advertising and public relations agencies) need to do better as corporate givers and role models for social responsibility. Published by Carmen Sepulveda – Act-é Marketing Solutions, Inc. To view El Blog CLICK above.
TV Upfront – Nielsen Ratings remain unaccredited.
As buyers and sellers head into a final round of upfront sales presentations by the major TV networks in New York this week the main talk will be about the fall TV schedules that typically trigger the start of billions of dollars in annual TV advertising sales. But if you listen closely, you may hear them discussing a dirty little secret: That for the second year in a row, those billions of dollars in upfront advertising buys will be negotiated, bought and sold on the basis of somewhat shaky, and still unaccredited Nielsen TV ratings.
Latino Baby Boom Speeds Ahead.
Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal. By Carlos Santoago. To read El Blog CLICK above.
