Agency

In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and there are generous payoffs for designer brands that dare to diversify.

Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years, according to findings of an Accenture survey.

Today’s teens are redefining “television” viewing by selecting a broader range of content options on an increasing array of devices. When asked the types of video content they view on any device, user-generated video clips ranked highest at 76 percent, with comedy clips and music videos in the next top spots at 69 percent and 65 percent, respectively. Perhaps surprisingly, teens say they’re watching news and political clips more often than celebrity or gossip clips.

A major survey released by the Tomás Rivera Policy Institute (TRPI) gauged Mexican attitudes on the impact of remittances sent by their co-nationals living in the U.S. Remittances are defined as monies earned and sent back to family or other organizations.

KFC International and the National Basketball Association (NBA) announced a new promotional partnership that will include activities in 22 countries and territories in Central, South America and the Caribbean. As part of the partnership, KFC will launch the “Taste the Game” campaign, which will include a special new box meal to coincide with the 2008 NBA Playoffs.

With three months to go until the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is inviting people in the U.S. to celebrate the Olympic ideals of unity, optimism and inspiration. Long before the first medals are awarded in August, Coca-Cola will build excitement for the Olympic Games with the launch of a multi-faceted Olympic-themed program in the U.S. Anchored by a group of high-profile U.S. Olympians and Olympic hopefuls, limited edition Olympic-themed packaging and online experiences, the program is designed to bring fans together to celebrate the spirit and camaraderie associated with the world’s biggest sporting event.

Members of the GlobalHue Latino creative team were selected amongst 200 participants as winners of the “Not So Young Creatives” national competition conducted by Circulo Creativo, an international organization that promotes Hispanic advertising in the United States and Latin America.

Recent articles and commentary regarding Arbitron’s Portable People Meter (PPM) has stirred doubts and questions from industry professionals about the impending implementation of PPM measurement. Members of the Association of Hispanic Advertising Agencies (AHAA) are no exception and following heated discussions at AHAA’s conference last month in San Antonio, Chairman José López-Varela was propelled into action forming an Advisory council to explore the issues and opportunities surrounding PPM.

Is digital media recession-proof?

Merkle released its annual e-mail marketing study, ‘View from the Inbox’. Conducted in conjunction with national survey research firm Harris Interactive, the study is designed to measure and track attitudes and behaviors toward permission-based e-mail among U.S. consumers. Permission-based e-mail marketing (PEM) is a marketing approach used to reach consumers who voluntarily sign-up to receive updates, offers and information from select organizations.