Agency

Mayor Michael R. Bloomberg announced at the annual “Made in NY” Awards reception held at Gracie Mansion new efforts of the Latin Media and Entertainment Commission (LMEC) to position New York as the center for Latin media and entertainment.

Many corporations, if not all, have some sort of institutionalized corporate philanthropy or giving program. They have instituted these programs to address social issues of interest to them, and they run the gamut from improving health to ending hunger, from ending domestic violence and child abuse to improving reading skills. The areas of interest are as varied as are the companies that support them. While many in the corporate sector have done incredible work in the area of corporate responsibility our sector (Hispanic advertising and public relations agencies) need to do better as corporate givers and role models for social responsibility. Published by Carmen Sepulveda – Act-é Marketing Solutions, Inc. To view El Blog CLICK above.

As buyers and sellers head into a final round of upfront sales presentations by the major TV networks in New York this week the main talk will be about the fall TV schedules that typically trigger the start of billions of dollars in annual TV advertising sales. But if you listen closely, you may hear them discussing a dirty little secret: That for the second year in a row, those billions of dollars in upfront advertising buys will be negotiated, bought and sold on the basis of somewhat shaky, and still unaccredited Nielsen TV ratings.

Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal. By Carlos Santoago. To read El Blog CLICK above.

In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and there are generous payoffs for designer brands that dare to diversify.

Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years, according to findings of an Accenture survey.

Today’s teens are redefining “television” viewing by selecting a broader range of content options on an increasing array of devices. When asked the types of video content they view on any device, user-generated video clips ranked highest at 76 percent, with comedy clips and music videos in the next top spots at 69 percent and 65 percent, respectively. Perhaps surprisingly, teens say they’re watching news and political clips more often than celebrity or gossip clips.

A major survey released by the Tomás Rivera Policy Institute (TRPI) gauged Mexican attitudes on the impact of remittances sent by their co-nationals living in the U.S. Remittances are defined as monies earned and sent back to family or other organizations.