Agency

KFC International and the National Basketball Association (NBA) announced a new promotional partnership that will include activities in 22 countries and territories in Central, South America and the Caribbean. As part of the partnership, KFC will launch the “Taste the Game” campaign, which will include a special new box meal to coincide with the 2008 NBA Playoffs.

With three months to go until the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is inviting people in the U.S. to celebrate the Olympic ideals of unity, optimism and inspiration. Long before the first medals are awarded in August, Coca-Cola will build excitement for the Olympic Games with the launch of a multi-faceted Olympic-themed program in the U.S. Anchored by a group of high-profile U.S. Olympians and Olympic hopefuls, limited edition Olympic-themed packaging and online experiences, the program is designed to bring fans together to celebrate the spirit and camaraderie associated with the world’s biggest sporting event.

Members of the GlobalHue Latino creative team were selected amongst 200 participants as winners of the “Not So Young Creatives” national competition conducted by Circulo Creativo, an international organization that promotes Hispanic advertising in the United States and Latin America.

Recent articles and commentary regarding Arbitron’s Portable People Meter (PPM) has stirred doubts and questions from industry professionals about the impending implementation of PPM measurement. Members of the Association of Hispanic Advertising Agencies (AHAA) are no exception and following heated discussions at AHAA’s conference last month in San Antonio, Chairman José López-Varela was propelled into action forming an Advisory council to explore the issues and opportunities surrounding PPM.

Is digital media recession-proof?

Merkle released its annual e-mail marketing study, ‘View from the Inbox’. Conducted in conjunction with national survey research firm Harris Interactive, the study is designed to measure and track attitudes and behaviors toward permission-based e-mail among U.S. consumers. Permission-based e-mail marketing (PEM) is a marketing approach used to reach consumers who voluntarily sign-up to receive updates, offers and information from select organizations.

I posted on a blog last week and was slapped down for my statement by the blog editor.

My statement had nothing to do with a marketing message or did it?

To view El Blog CLICK above.

Blue Cross Blue Shield of Arizona (BCBSAZ), the state’s largest locally based health insurance provider, launched its first full-scale multicultural marketing campaign targeting Arizona Hispanics.

undreds of thousands of Latinos who attended the Dallas Cinco de Mayo Festival at Texas Stadium witnessed the launch of the United States Army ‘Leaders Among Us’ (LAU) program, which provides Latino youth with information on how the U.S. Army can prepare them for success, now and in the future.