Agency

Is digital media recession-proof?

Merkle released its annual e-mail marketing study, ‘View from the Inbox’. Conducted in conjunction with national survey research firm Harris Interactive, the study is designed to measure and track attitudes and behaviors toward permission-based e-mail among U.S. consumers. Permission-based e-mail marketing (PEM) is a marketing approach used to reach consumers who voluntarily sign-up to receive updates, offers and information from select organizations.

I posted on a blog last week and was slapped down for my statement by the blog editor.

My statement had nothing to do with a marketing message or did it?

To view El Blog CLICK above.

Blue Cross Blue Shield of Arizona (BCBSAZ), the state’s largest locally based health insurance provider, launched its first full-scale multicultural marketing campaign targeting Arizona Hispanics.

undreds of thousands of Latinos who attended the Dallas Cinco de Mayo Festival at Texas Stadium witnessed the launch of the United States Army ‘Leaders Among Us’ (LAU) program, which provides Latino youth with information on how the U.S. Army can prepare them for success, now and in the future.

Women’s entrepreneurship matters — women are creating and running businesses around the world, contributing to economies that represent more than 70% of the world’s population and 93% of global GDP (2007). Women’s entrepreneurship is a key contributor to economic growth in low/middle income countries, particularly in Latin America and the Caribbean according to The Global Entrepreneurship Monitor (GEM) 2007 Report on Women and Entrepreneurship released by The Center for Women’s Leadership at Babson College.

There’s an old saying about television ratings: You can’t fall off the floor.

But with her CBS Evening News ratings at abysmally low levels, Katie Couric and crew have proven that their ethics can.

Last month, the network showed it was willing to wallow with lowly hate-mongers, and take its journalistic standards even lower, in a desperate try for a ratings boost.

Its misguided effort brought on the ire of the Mexican American Legal Defense and Educational Fund and the National Council of La Raza. Deservedly so.

CLICK above on El Blog to read.

Sent out your resume lately in response to ads for “Media Supervisor” or “Associate Media Director”? A week later, “Mr. Recruiter You’d Been Waiting On” calls, and simply wants to know one thing: “How much digital experience do you have?”