Agency

Members of the GlobalHue Latino creative team were selected amongst 200 participants as winners of the “Not So Young Creatives” national competition conducted by Circulo Creativo, an international organization that promotes Hispanic advertising in the United States and Latin America.

Recent articles and commentary regarding Arbitron’s Portable People Meter (PPM) has stirred doubts and questions from industry professionals about the impending implementation of PPM measurement. Members of the Association of Hispanic Advertising Agencies (AHAA) are no exception and following heated discussions at AHAA’s conference last month in San Antonio, Chairman José López-Varela was propelled into action forming an Advisory council to explore the issues and opportunities surrounding PPM.

Is digital media recession-proof?

Merkle released its annual e-mail marketing study, ‘View from the Inbox’. Conducted in conjunction with national survey research firm Harris Interactive, the study is designed to measure and track attitudes and behaviors toward permission-based e-mail among U.S. consumers. Permission-based e-mail marketing (PEM) is a marketing approach used to reach consumers who voluntarily sign-up to receive updates, offers and information from select organizations.

I posted on a blog last week and was slapped down for my statement by the blog editor.

My statement had nothing to do with a marketing message or did it?

To view El Blog CLICK above.

Blue Cross Blue Shield of Arizona (BCBSAZ), the state’s largest locally based health insurance provider, launched its first full-scale multicultural marketing campaign targeting Arizona Hispanics.

undreds of thousands of Latinos who attended the Dallas Cinco de Mayo Festival at Texas Stadium witnessed the launch of the United States Army ‘Leaders Among Us’ (LAU) program, which provides Latino youth with information on how the U.S. Army can prepare them for success, now and in the future.