The 2004 Caminos al Exito / Roads to Success campaign continues to break records every year. This year’s strategy proves to be its most ambitious yet, with the largest Hispanic bone marrow drive that the City of Hope has undertaken.
Promotions & Events
This Isn’t an Ordinary Can of Coke.
Go ahead, give it a shot…”You Can Win, But You Can’t Hide”. This summer, some unsuspecting consumers will go to their fridges to enjoy an ice-cold, refreshing can of Coca-Cola, only to find that it’s not a can of Coca-Cola at all. What looks like a hi-tech, space age device is in fact the latest innovation from Coca-Cola – a specially designed can that has been transformed into a Global Positioning System (GPS) transponder and cell phone.
Girl Scouts Of The USA Launched Spanish-Language Web Site.
Girl Scouts of the USA launches an official Spanish-language Web site. The new Web site provides important content on the Girl Scout program and opportunities available to the nation’s girls, including Latinas, one of the fastest growing populations within the Girl Scout organization.
