The Promotion Marketing Association (PMA) released the results of the 2004 Annual Industry Trends Report, which found that the migration of marketing dollars away from advertising truly gained steam in 2003. Survey respondents said they spent almost twice as much of their total 2003 budget on consumer promotion (46%) than they did on consumer advertising (24.2%). The survey also found that promotion spending reached over $288.3 billion in 2003, up 9.7% from the previous year.
Promotions & Events
Puerto Rico Heineken JazzFest Kicks Off June 3rd.
Warm weather, beautiful beaches, exotic tropical settings, diverse activities and authentic Latin culture, cuisine and history. These are the flavors and experiences thousands of jazz lovers will enjoy at the 14th Annual Puerto Rico Heineken JazzFest taking place June 3-6 at the Tito Puente Amphitheater in San Juan.
Clear Channel & Televisa Form Strategic Alliance With Unipro Group.
Vivelo, the U.S. Joint Venture between Clear Channel Entertainment and Mexico City-based Televisa, will form a strategic alliance with Miami-based Unipro Group.
