Promotions & Events

Azteca America, the United States Hispanic Chamber of Commerce (USHCC), and the Hispanic Advisory Council (HAC) of Cancer Treatment Centers of America® (CTCA), announced that they have joined together to launch an imperative, new public service campaign centered on the topic of Hispanics and early detection of cancer—the ¡No Esperes! movement.

Breaking the mold with the theme “No sizes, no limits, no excuses,” Univision’s popular reality competition “Nuestra Belleza Latina” (NBL) 2018 (Our Latin Beauty 2018) is back, announcing its six-city audition tour in the U.S. for its eagerly anticipated and reimagined 11th season.

Planning, tracking, and optimizing advertising and trade spend has become table stakes for marketers at many consumer-goods companies. Despite those advances, consumer promotions and engagement (CPE) remains something of a forgotten area of marketing spend.

Wonderful Pistachios announced that sportscaster and TV personality, Carmen Boquín, will serve as the brand’s ambassador during the most important soccer event in the world. 

Mastercard is taking another significant step in its commitment to help combat childhood hunger and malnutrition in Latin America and the Caribbean (LAC).

Entravision Communications Corporation, an official radio affiliate partner of Fútbol de Primera for the 2018 FIFA World Cup, announced new exclusive promotional events and content in support of its coverage of the FIFA World Cup across its radio stations in 16 markets.

Copa Airlines, the Panamanian Football Federation (FEPAFUT) and many popular Panamanian recording artists presented “Sube la Marea,” (“The Tide Rises”) a new tribute song for the Panama National Football team that will participate for the first time in a Soccer World Cup.

Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.

Telemundo Deportes and Panini America celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup.

GOOOOOOOOOL!!! Sprint is joining forces with Telemundo Deportes as the halftime sponsor of Telemundo’s Spanish-language coverage of the 2018 FIFA World Cup Russia™.

KIDDOS Magazine, a Florida based, kids focused magazine, whose mission is to help strengthen the bonds between parents and their children by providing value-based content and activities, announced it will be partnering in 2018 with Amigos For Kids, a non-profit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, to coincide with National Child Abuse Prevention Month in April to help disseminate awareness and education of child abuse prevention.

TABASCO® Brand announces, Dale Sabor A Tu Mundo, a new Hispanic-focused marketing campaign that shines a spotlight on TABASCO® Sauce’s versatility and supports the Latino community’s desire to celebrate the fusion of food, culture, and flavor that surrounds the world around them.

Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 – July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.

For the first time in history, a brand brings together two football superstars of Latin America, Lionel Messi and Neymar da Silva Santos Jr. (Messi and Neymar Jr.), in an integrated marketing and communications platform to score against childhood hunger and malnutrition in LAC.

Latin Times Media is hosting THE BEST CUBAN SANDWICHES IN THE WORLD!

To kick off 2018, Toyota is partnering with Club America, the most celebrated and followed soccer team in North America.  The sponsorship includes participation in Tour Águila, the club’s annual U.S. tour. 

To kick off the 100-day countdown to the 2018 FIFA World Cup Russia™, Telemundo Deportes revealed a series of key updates for its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world. In addition to multiplatform coverage and production updates, Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer focused study around the FIFA World Cup™.

Café Bustelo® is partnering with the Hispanic Association of Colleges and Universities (HACU) to launch the fifth-annual Café Bustelo El Café del Futuro Scholarship.

For the seventh consecutive year, Goya Foods, Inc. will participate in the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFFⓇ).

Hemisphere Media Group, Inc. has acquired exclusive rights from The Miss Universe Organization for the Miss Universe Puerto Rico franchise. The prestigious event will be managed and executed by WAPA Television, which has had broadcast rights to the pageant since 2015.