Promotions & Events

Following the Nevada Governor’s recommendations to limit the size of public gatherings for the prevention and containment of COVID-19, Telemundo and Billboard announced they will postpone the upcoming Billboard Latin Music Awards, previously scheduled to air live on Telemundo on April 23 from the Mandalay Bay Events Center in Las Vegas. The LatinFest+ conference which was scheduled for April 20-23 at The Venetian will also be postponed.

With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council.

Cannes Lions announces hat the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates.

Three-time Emmy Award-winning TV journalist María Celeste Arrarás and Cynthia Hudson, Senior VP and Managing Director of CNN en Español and Hispanic Strategy at CNN/US, will be honored with lifetime achievement awards Thursday at the 15th Anniversary Gala of Florida State University’s Center for Hispanic Marketing Communication.

HispanicAd in association with the Culture Marketing Council are proud to announce the 2020 HispanicAd Culture Account Planning Excellence Awards competition.  For over a decade we have been honoring the best account planning work in our Industry.

Goya Foods introduces Goya Cabana at the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One (SOBEWFF®). Marking its ninth year in the festival, Goya will bring stylish beach vibes, the culinary talents of Executive Chef Fernando Desa, a stellar lineup of top chefs, extraordinary Latin fusion dishes, and selfie-worthy installations to the festival events.

Univision Communications Inc. announced its sponsors for the 32nd annual “Premio Lo Nuestro,” presented by T-Mobile.

WAPA Television, a broadcast network in Puerto Rico, along with its U.S. cable network arm WAPA America, have officially partnered with the Latina empowerment brand Spiritú to launch a limited-edition gift box specifically curated for Puerto Ricans and Hispanics both on the Island and mainland U.S.

South Korean filmmaker Bong Joon Ho—who took the stage as a winner four times for the film Parasite—earned the most time on screen during Sunday night’s telecast of the Academy Awards, according to data from Hive’s Celebrity Model. The remainder of the top 10 consisted of winners (Joaquin Phoenix, Brad Pitt, Laura Dern), presenters (Steve Martin, Chris Rock, Kristin Wiig, Maya Rudolph), and some celebs wearing multiple hats (Elton John as a winner and performer; Taika Waititi as a winner and presenter).

Change the Ref, in partnership with Alma, is trying to bring attention to who is actually behind these Instagram posts and start a conversation about the need for stricter regulations on social media for firearm manufacturers.

Avocados From Mexico proves that avocados are Always Worth It in its Big Game ad titled “The Avocados From Mexico Shopping Network” which showcases just how truly precious avocados are to people. The brand’s :30 second spot will air during the second quarter of the Big Game on February 2, 2020, celebrating the national avocado obsession.

Charter Communications, Inc. announced a new multiplatform Spectrum campaign starring global superstar Ozuna (“Hasta Que Salga El Sol”, “Baila Baila Baila”) aimed at connecting with Hispanics at a deeper level through their love for music and technology such as the services provided by Spectrum — advanced internet, TV, mobile, and voice.

TurboTax announced the launch of its Latino integrated marketing campaign for tax year 2019. Seeking to empower and educate Latinos nationwide through outreach efforts

Pepsi announced an integration with Telemundo’s highly-anticipated second season of “La Voz,” the Spanish-language edition of NBC’s award-winning hit series, “The Voice.” As the show’s first-ever beverage sponsor and prizing partner, Pepsi will take the season two stage by storm, unapologetically celebrating Latin music and the talented phenoms giving everything to become the next big musical superstar.  Pepsi will level up the season two “La Voz”  prize, bringing the original $100k grand prize up to an epic $200K.

Ulta Beauty’s holiday campaign of “Give, Gather and Glow” focuses on the fact that no matter how we celebrate the holiday season, the joy of giving to others, gathering with loved ones and looking and feeling our best is something we all share.

World AIDS Day (December 1) is a time to remember those we’ve lost to HIV/AIDS, celebrate our successes in saving and improving the lives of people living with HIV, and renew our commitment to ending the HIV epidemic in the United States and around the world.

Uforia presents “Uforia Celebra Explosión Urbana – La Época de Oro” (Uforia Celebrates Urban Explosion: The Golden Age) a televised music special that dives deep into the Latin Urban movement that has taken over the world, featuring exclusive concert footage and interviews with the artists that have propelled a ‘Golden Era of Latin Music.’

My immediate association with the term “sponsorship” is Bayern München (my home town’s football club) running onto the field of the Allianz Arena, with the logos of their main sponsors Deutsche Telekom and Adidas prominently displayed on their uniforms. An image that triggers emotions: excitement before the game, tension before a goal, joy after winning – and I’m not even a football fan, so how must this feel for a real enthusiast?  by Nicola Niesl – Associate Director Global Connect Centre / Kantar

The Latin Recording Academy® and Univision Communications Inc. announced the official sponsors for the 20th Annual Latin GRAMMY Awards. The event will connect leading international brands through innovative programs and campaigns with Latin music fans across multiple platforms, as well as through several on-site experiential activations.

The 68th edition of MISS UNIVERSE will return to Telemundo live and exclusively in Spanish on Sunday, December 8th from Tyler Perry Studios in Atlanta, Georgia at 7pm/6c. The live simulcast will feature delegates representing more than 90 countries and territories from around the world.