Promotions & Events

Masked Republic and Hispanic Media Center announced a multi-year pact between the companies.  The agreement will see Mexico City based HMC exclusively manage brand integration for San Diego, California’s Masked Republic’s annual Expo Lucha™ fan convention and experiential marketing event as well as see the two companies develop branded content focused on the high flying and colorful world of lucha libre.

The first Colombian King of Carnaval—five-time GRAMMY® winner Fonseca, headlined the Calle Ocho Music Festival, the one-day fiesta that culminates Carnaval Miami, with a multicultural mix of reggaeton music artists, among other genres, along the 20 block music festival.  

NBCUniversal Telemundo Enterprises announced the launch of a new company-wide initiative dedicated to celebrating the achievements of women in all aspects of life and championing their advancement at every level of business.

NBCUniversal Telemundo Enterprises announced it kicked off the second year of Telemundo Academy, a multimedia academic program for students interested in pursuing careers in the media industry, with a Leadership Lecture by world-renowned television host, global philanthropist and community champion Don Francisco.

Mastercard announced it has closed an agreement with the South American Football Confederation, CONMEBOL, to be the Official Payment Services partner and Contactless Payment brand for CONMEBOL Copa América Brasil 2019 and CONMEBOL Libertadores 2019.

NBCUniversal Telemundo Enterprises announced the launch of “Exatlón Challenge,” a health and wellness multi-platform initiative presented by “El Poder En Ti,” the company’s award-winning corporate social responsibility platform aimed at empowering the Latino community.

The National Pork Board (NPB) is introducing Swine University at this week’s 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) in Miami.

Returning as the Official Latin Foods Provider, Goya Foods of Florida will be heating up the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) for its eighth year.

Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first “A week after the Super Bowl” event that brought together the advertising creative industry simultaneously in six different cities across the country.

Tajín International Corporation renewed its partnership with MasterChef winner Claudia Sandoval who will continue to serve as the brand’s official chef and recipe creator in the United States.

Uforia Music Series took over Los Angeles this weekend with an all-female concert. The “Las Que Mandan” Uforia Concert brought fans the hottest Latina legends and rising stars. The celebration took place November 17 at The Forum in Los Angeles.

The Latin Recording Academy and Univision Communications Inc. have announced the official sponsors of the 19th Annual Latin GRAMMY Awards®. The event will connect leading international brands through innovative programs and campaigns with Latin music fans, across platforms as well as through several on-site experiential activations.

Along with members of Puerto Rican distilleries and other representatives of the rum industry on the island, the secretary of the Department of Economic Development and Commerce (DEDC), Manuel A. Laboy Rivera and the executive director of Rums of Puerto Rico, Alexandra Salgado Colón, launched the Rums of Puerto Rico promotional campaign, “The Rum Standard” at the Casita de Rones de Puerto Rico in Old San Juan.

Throughout the years, Dia de los Muertos (Day of the Dead) celebrations in the U.S. have become more popular. And thanks to Disney’s Coco, the holiday has reached a new level of awareness and acceptance among younger generations. Although Day of the Dead is about honoring those who have passed through traditions such as altars, catrinas, food, and music, I can’t help but think of some Hispanic marketing practices that should be put to rest.  By Maria Amor

Driving community engagement forward, Kia Motors America launched a new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. The duo collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S.

Jose Cuervo Tradicional is celebrating its Mexican roots with an authentic Día De Muertos campaign.

Combate Americas and ACRONYM announced an innovative PSA campaign to encourage U.S. Hispanics to vote. ACRONYM is running the largest digital program focused on registering and mobilizing voters to the polls on Election Day and electing progressives to state legislative seats across the country.

Univision announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections.

Telemundo announced the complete line-up of performers for the 2018 “Latin American Music Awards” (Latin AMAs).

The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.