Promotions & Events

Pepsi announced an integration with Telemundo’s highly-anticipated second season of “La Voz,” the Spanish-language edition of NBC’s award-winning hit series, “The Voice.” As the show’s first-ever beverage sponsor and prizing partner, Pepsi will take the season two stage by storm, unapologetically celebrating Latin music and the talented phenoms giving everything to become the next big musical superstar.  Pepsi will level up the season two “La Voz”  prize, bringing the original $100k grand prize up to an epic $200K.

Ulta Beauty’s holiday campaign of “Give, Gather and Glow” focuses on the fact that no matter how we celebrate the holiday season, the joy of giving to others, gathering with loved ones and looking and feeling our best is something we all share.

World AIDS Day (December 1) is a time to remember those we’ve lost to HIV/AIDS, celebrate our successes in saving and improving the lives of people living with HIV, and renew our commitment to ending the HIV epidemic in the United States and around the world.

Uforia presents “Uforia Celebra Explosión Urbana – La Época de Oro” (Uforia Celebrates Urban Explosion: The Golden Age) a televised music special that dives deep into the Latin Urban movement that has taken over the world, featuring exclusive concert footage and interviews with the artists that have propelled a ‘Golden Era of Latin Music.’

My immediate association with the term “sponsorship” is Bayern München (my home town’s football club) running onto the field of the Allianz Arena, with the logos of their main sponsors Deutsche Telekom and Adidas prominently displayed on their uniforms. An image that triggers emotions: excitement before the game, tension before a goal, joy after winning – and I’m not even a football fan, so how must this feel for a real enthusiast?  by Nicola Niesl – Associate Director Global Connect Centre / Kantar

The Latin Recording Academy® and Univision Communications Inc. announced the official sponsors for the 20th Annual Latin GRAMMY Awards. The event will connect leading international brands through innovative programs and campaigns with Latin music fans across multiple platforms, as well as through several on-site experiential activations.

The 68th edition of MISS UNIVERSE will return to Telemundo live and exclusively in Spanish on Sunday, December 8th from Tyler Perry Studios in Atlanta, Georgia at 7pm/6c. The live simulcast will feature delegates representing more than 90 countries and territories from around the world.

Consumer-packaged-goods (CPG) companies worldwide invest about 20 percent of their revenue annually in trade promotions. Stunningly, 59 percent lost money (in the United States, it’s 72 percent).  Conversely, best-in-class CPG promotions returned five times more than the least efficient. Clearly, there is a huge opportunity for both CPG manufacturers and retailers to improve return on investment (ROI) on their trade-promotion investments.

Jose Cuervo Tradicional announced the launch of a new film series, designed to tell the multi-faceted and authentic story of Día De Muertos (English: Day of the Dead). Each year, Cuervo Tradicional will capture different traditions around Mexico — sharing storied Día De Muertos moments from different Mexican filmmakers.

10th Anniversary Hispanicize, the largest event of its kind, connected well over a thousand Latinx trendsetters, social media influencers, content creators, marketers, advertisers, social and political activists, as well as A-list celebrities last week, October 17-19, 2019, at the iconic 73-story InterContinental Los Angeles Downtown.

St. Jude Children’s Research Hospital announced the launch of the Spanish-language version of its widely popular This Shirt Saves Lives campaign at the Billboard Latin Power Players Summit Party in Los Angeles. Launching with Mexican-American singer, songwriter and actress Becky G, the new t-shirt, “Esta Camiseta Salva Vidas,” introduces a new era of the national campaign that inspired a mainstream movement to support the lifesaving work of St. Jude: Finding cures. Saving children.

NBCUniversal Telemundo Enterprises announced that it has partnered with Valence Media’s The Hollywood Reporter-Billboard Media Group, one of the world’s leading entertainment news and music publishers, to launch Latin Fest+ (working title), an immersive, week-long experience for the Latin entertainment industry, artists and fans.

Univision and Nissan have partnered, once again, for Nissan Presents: Road to Innovation, an exclusive concert series featuring Latin GRAMMY® nominee Sebastián Yatra.

AIRE Radio Networks and LaMusica announced that the queen of reggaeton, Ivy Queen, has joined its newly created Latin-artist based marketing platform,

Hennessy and global artist Maluma announced a new formal partnership in time for Hispanic Heritage Month, bringing to life the spirit of the brand’s “Never stop. Never settle.” mantra for Latinx audiences.

TurboTax announced it is be celebrating the U.S. Hispanic community and entrepreneurs with the launch of #LatinxCulturepreneurs.  The Hispanic Heritage Month digital campaign highlights Latinx entrepreneurs who have built businesses rooted in their Latinx heritage.  #LatinxCulturepreneurs strives to inspire and support future culturepreneurs by highlighting the journey and advice of a four extremely passionate and talented individuals.

NGL Collective today announced the first of many official sponsors of the 10th Anniversary Hispanicize. The event will connect leading brands through creative programs and campaigns for the Latinx community, across platforms as well as through several on-site experiential activations. The 10th Anniversary Hispanicize will be held at the iconic 73-story InterContinental Los Angeles Downtown, October 17-19, 2019 during Hispanic Heritage Month.

Telemundo will present the 5th annual “Latin American Music Awards” (Latin AMAs) live from the prestigious Dolby Theatre in Hollywood, California, on Thursday October 17, 2019 at 8pm/7c, preceded by a one-hour red carpet pre-show “La Alfombra de Latin AMAs” at 7pm/6c.

After a stellar PR career spanning three decades in the corporate world working for blue chip companies in Senior positions in public relations, such as her most recent past role of Vice President of Consumer and Entertainment Public Relations at Univision Communications, Rosemary Ravinal decided to leave the corporate world to pursue her lifelong passion to launch RMR Communications Consulting LLC (RMR), to address gaps in presentation skills, public speaking and media readiness among C-suite executives in both English and Spanish.

Lucha Libre AAA Worldwide, Mexico’s premier pro wrestling organization, presents one of their legendary spectacles at Madison Square Garden on September 15th, 2019.