Promotions & Events

Designing great customer experiences is getting easier with the rise of predictive analytics.

Lowe’s announced their partnership to create exclusive food- and home improvement-focused content for Hispanic audiences, primarily through Hogar de HGTV, for Spanish-language audiences.

Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.

Unanimo Deportes has taken an inclusive approach to celebrating Black History Month this February, including stories that are often not heard, about Afro-Latino athletes and their unique experiences in being black and Latino

As live events return, safety remains a key factor for attendees — it must be central to the planning process

Telemundo announces 2021 “LATIN AMERICAN MUSIC AWARDS”

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

Univision announced the first slate of Latin music superstars from diverse genres, who will deliver unforgettable performances in the awaited 33rd edition of “Premio Lo Nuestro.”

2020 didn’t shape up to be the year that experiential marketers expected. The fallout from the pandemic deeply wounded the booming industry, and for those who live and breathe events, the year presented the most significant roadblock they’ve ever faced. But event professionals worldwide have rolled up their sleeves, fervently working to evolve and adapt, and are ultimately paving the way to a brighter 2021.  

Atlantino LLC announced they have entered into an arrangement with 21In Right, Inc., to serve as Advisors to create and secure marketing opportunities for the Roberto Clemente Brand.

Realtime Media announced the results of a national market research survey. The results show that amid the COVID-19 pandemic, more brands and agencies are leveraging digital promotions than ever before as a way to engage consumers, with a specific emphasis on purchase-based campaigns. The company-administered survey revealed that 73% of companies and 60% of agencies had executed a digital promotion within the last year.

In Latino culture, there is a phrase that embraces the action of pushing boundaries with your unique individuality: deja tu huella, “leave your mark” in English. With this sentiment as the inspiration, Cheetos announced a new multi-platform initiative designed to rally the next generation to leave their mark on culture — whether through music, fashion, entertainment or more.

As South Florida professionals and entrepreneurs continue to face unique challenges brought on by COVID-19, the 4th annual SPARK with Luly B aims to help women SPARK their passion, motivation and much more.

Ralph Paniagua’s Atlantino, the veteran showrunner behind dozens of Latino sports and music festivals, co-produces Calle Ocho Live with its organizers, the Kiwanis Club of Little Havana, a nonprofit dedicated to serving children in the South Florida community. The partnership delivered this majestic event for the consumers and the national brand clients.

This week most of America is celebrating the beginning of the NFL season… I am still thinking about Superbowl LIV.  I attended to witness the Pepsi half time show.. well beyond the JLo/Shakira athleticism and intoxicating performance; I was there to celebrate the culmination of a business decision that took place 2 years before.  By Ana Ceppi

Telemundo announced that the 2020 edition of the Billboard Latin Music Awards will be broadcast live on Wednesday, October 21 from the BB&T Center in Sunrise, Florida.

Solis Health Plans announced a partnership with Major League Baseball’s Miami Marlins, winners of two World Series championships.

Univision Communications Inc. unveiled sponsors for the 17th annual “Premios Juventud” (Youth Awards), the summer’s premier Latin music celebration.

Calle Ocho Live announced that the late Celia Cruz, the Queen of Salsa, and Ivy Queen, the Queen of Reggaeton, will perform in an epic virtual duet of the Calle Ocho Live festival that is taking place October 4th.

Launching on August 14th the outdoor movie experience is produced by Coral Gables-based firm 3FEO Entertainment and is located on the grounds of the annual Miami-Dade County Youth Fair. The Fair’s latest attraction follows a national trend that has seen drive-in theaters making a comeback amid concerns over the coronavirus.