Promotions & Events

Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami.

Through Emojiball, Tampico, known as the “blend master of refreshing exotic fruit flavors,” aims to celebrate the fun-loving nature of its brand by combining the cross-cultural mobile language of emojis with the excitement of a mastermind-esque guessing-game.

Exodus Events presents LA Story, an event dedicated to celebrating the culture and lifestyle of the classic Lowrider, featuring the most influential custom car ever built, the Gypsy Rose, a live music concert and Lowrider-themed art exhibit benefiting Plaza de La Raza, a cultural center for the arts and education. 

SOCCER.COM announced in collaboration with Makita USA its Seventh Annual El Tricolor Contest.

I haven’t been to Whatever USA, I didn’t see “Jurassic World” on it’s opening weekend, and, unfortunately, I won’t be attending any of this Summer’s Grateful Dead Fare Thee Well concerts. I did, however, recently have the pleasure of immersing myself in the Women’s World Cup experience in Vancouver, B.C. And I have to commend Vancouver, FIFA, and all of the corporate sponsors for making it very memorable … for me, but more importantly, for my daughter and son.

Showpitch.com announced the launch of its new digital and online 16-week music talent search competition to determine the next Menudo. Sponsored by the Local Honda Dealer Association and in association with the Telemundo Station Group, “Menudo – En Busca de la Nueva Generación” marks the first time that an entirely new group of Spanish-language teenage music artists will be discovered online and selected as winners through direct social media fan engagement.

Kia Motors America (KMA) announced that it has signed on as the official sponsor of TELEMUNDO’s brand new web series “El Maestro: Unplugged.”

TELEMUNDO’s “Premios Tu Mundo” (Your World Awards) will broadcast live from the American Airlines Arena in Miami, Florida, on Thursday August 20, 2015.

Events are, in themselves, promotional. Whether marketers are creating their own events or sponsoring pre-existing ones, ultimately events are about getting a brand in front of an audience.

Univision Communications Inc. (UCI) as part of its award-winning Univision Contigo empowerment platform, today announced the launch of a month-long health and wellness campaign.

Its aisles packed with readers and boasting a host of successful book presentations and cultural performances, LeaLA wrapped up its fourth edition
on a positive note, consolidating its position as the only Spanish-language book fair in the United States and as the event dedicated to reading in Spanish and Latin American culture. 

Grupo Gallegos and the California Milk Processor Board (CMPB), creator of got milk? and toma leche, announced today the launch of the “Milk & Art Contest.”

Univision and Eventus today announced the dates and lineup of the artists who will headline the 2015 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper with McDonald’s as official sponsor, a series of private concerts with performances by today’s leading Latin music stars, including past Premios Juventud nominees and winners.

AARP, the nonprofit organization, hosted a concert prior to the Life @ 50+ event which will be taking place in Miami this year. Puerto Rican singer Gilberto Santa Rosa was in charge of energizing the night in a celebratory and joyful atmosphere.

iHeartMedia announced the return of the iHeartRadio Fiesta Latina Presented by Sprint on Saturday, November 7, 2015. For the first time, the star-studded event will take place at AmericanAirlines Arena in Miami and will broadcast on TELEMUNDO.

AIRE Radio Networks, a division of Spanish Broadcasting System, Inc., announced the second installment of its “La Musica En Privado” concert series.

America Runs – and rocks – on Dunkin’, as Dunkin’ Donuts announced a special sweepstakes offering the chance to win an all-expense paid trip for two to New York to attend an exclusive performance by Mana, one of the most successful Spanish-language rock bands of all time.

The Empire State Building will shine red on Sunday, April 26, in honor of Telemundo 47 New York’s semi-centennial anniversary. Owned by NBCUniversal, Telemundo 47 New York / WNJU is Telemundo’s local television that serves Spanish-language viewers in the New York Tri-State area.  Launched in 1965, Telemundo 47 was the first local television station to air Spanish-language programming in the New York market.

#PEPSICHALLENGE – Pepsi is putting creative control of its most iconic brand equity, the Pepsi can, in the hands of fans. As part of the 2015 #PepsiChallenge, consumers will have the extraordinary opportunity to re-envision the universally celebrated and recognized can with their own special designs and creative flair in the “Live For Now” Design Challenge.

Macy’s will host the official ceremony to induct Miss Universe 2014 Paulina Vega as the newest Madrina of the Latino Commission on AIDS and also name its 25th anniversary award recipients to be honored at the organization’s annual benefit gala, Cielo.