Promotions & Events

Chester Cheetah, the official Cheetos brand spokes-cheetah, announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most mischievous brand. Los Cheetahs will embark on a nationwide tour beginning with an event on November 8 in Long Beach, Calif. To add to the magnitude of this news, global fútbol legend, Jorge Campos, is on the roster as one of Los Cheetahs’ goalies.

The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead.  Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.

Mobile marketing, as in marketing via smartphones, is one of the hottest topics in the U.S. marketing industry right now. We can all relate, I am sure. We Tweet, visit Facebook, enjoy music, watch videos, check the weather, watch TV shows, watch movies, and oh, yes, we even manage to make some phone calls with these ingenious and ever more sophisticated devices.  By Elisa Cogo / Director of National Sales and Marketing at Cardenas Marketing Network

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China. 

Heineken announced a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

Toyota launched the “More Than a Car” or “Más Que Un Auto” gratitude campaign, a program that pays tribute to vehicles’ role in the everyday lives of Toyota’s Hispanic consumers.

Telemundo announced a new campaign, “Conversemos de Tus Finanzas,” in collaboration with Wells Fargo, focused on empowering Hispanics to enhance their financial knowledge and help them to reach their financial goals.

iHeartMedia announced that it’s taking the power of its hugely successful iHeartRadio Music Festival to Latin music fans with its first-ever iHeartRadio Fiesta Latina.

The Latin Recording Academy, Eventus and Univision announced that Conjunto Primavera, J alvarez, J Balvin, Los Rieleros del Norte, Los Tucanes de Tijuana, Noel Torres, and Voz de Mando will headline the 2014 Latin GRAMMY Street Parties.

Tiesto, Skrillex, Calvin Harris, David Guetta, Afrojack and Avicii are not household names to anyone 35 years old and over. Skrillex and Afrojack may sound like appliance names or an over the counter hair gel to older folks. But to Millennials (generally defined as Americans born between 1982 and sometime in the early 2000′s), these Electronic Dance Music (EDM) DJs are celebrities producing music that is defining and giving an identity to their generation.

Through the contest “Amo Mi Isla” (I Love My Island), WAPA TV is searching for a viewer-generated song that highlights the island’s positive qualities to be the station’s next official jingle.

Terra announced Paty Cantu as the next artist to join the “Terra Live Music Home Sessions” series, presented by the all-new Honda Fit 2015.

The National Pork Board (NPB) launched PorkTeInspira.com, a new Spanish–language website with corresponding social media channels in Facebook, Twitter and Instagram.
 

The 3rd annual Festival PEOPLE en Español returns to San Antonio this Labor Day weekend. 

Univision Communications Inc. announced its second annual “Semana de la Salud” (Health Week), a weeklong multiplatform event under the health umbrella of the Company’s Univision Contigo empowerment initiative.

Cardenas Marketing Network leverages multicultural authenticity to connect with U.S. Latino audiences via experiential marketing, live events marketing and digital marketing platforms including organizing premier Latin music concerts and soccer matches.

Sofia Vergara has partnered with Kay Jewelers to launch her jewelry collection, SOFIA VERGARA so Sofia.

Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.

Terra announced the Spanish pop star, ANTONIO OROZCO, as the next artist to perform on the “Terra Live Music in Studio” staget.

Lola will assist Oscar Mayer in supporting the Spanish-language Deli Fresh Oven Roasted Turkey Breast campaign, which is the brand’s largest Hispanic integrated marketing campaign of the year.