Promotions & Events

ESPN and ESPN Deportes launched #YoDigoPresente (“I am In”), a multimedia marketing campaign to promote the Toronto 2015 Pan American Games. The campaign features the captivating stories of the athletes’ journey to Toronto 2015 and the powerful music of Multi-Grammy and Latin Grammy Award winner, urban alternative band Calle 13 to engage sports fans across the country and throughout the Americas.

Following a mischievously successful debut last year, the Cheetos brand announced the triumphant return of its Los Cheetahs trick soccer team for a nationwide tour and action-packed 2015. In partnership with the Mexican National Team’s annual U.S. Tour, Los Cheetahs looks to up its game this year in the soccer … or shall we say fútbol … arena.

Developed with two of Dr Pepper’s advertising agencies, Initiative LA and Identity, the “Atrévete A” (“Dare To”) campaign will focus on building brand awareness around messaging for Dr Pepper, “Dare to discover a unique taste,” by having “Suelta La Sopa” hosts, Jorge Bernal and Erika de La Vega, along with celebrity talent, try something “they’ve always wanted to do,” and encourage viewers to participate in a one-of-a-kind photo contest by daring to try something new with Dr Pepper.     

Univision Communications Inc. (UCI) is launching a multi-platform campaign today to inform and empower Latino small business owners.

FutbolUSA, Inc. will begin selling 16 Liga Primera (Division 1) and 16 Liga Nacional (Division 2) teams in 16 cities in Texas, California, and the Southwest. 

Much like the media realm, the consumer product landscape is becoming increasingly fragmented. Competition is rising, new channels are developing and choice is rampant. The combination of these and many other factors has retailers and manufacturers shuffling myriad promotion options to best publicize their products and boost sales.

#WeAllGrow Summit, aims to empower Latina bloggers and digital content creators by providing the tools they need to foster meaningful relationships with their followers and amplify their voice to truly become digital entrepreneurs.

Azteca Dallas 55 announced it has partnered with multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for the upcoming Dallas concert of internationally acclaimed Mexican singer and songwriter, Juan Gabriel.

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy.

Comcast announced its first-ever bilingual “#SignMyTweet” (or #FirmaMiTweet in Spanish) event with internationally acclaimed film and television actor Kate del Castillo.

Montejo and the legendary Mexican rock band Maná announced an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015.

As part of the yearlong national pro-social campaign Aprender es Triunfar (Learning is Succeeding), Telemundo announced a partnership with Excelencia in Education, America’s premier organization focused on accelerating Latino success in higher education, together with Comcast NBCUniversal, to expand the organization’s commitment to the Hispanic community. 

Coca-Cola’s Hispanic holiday campaign “Haz a Alguien Feliz” aims to tug at heartstrings and create a chain of acts of kindness. The nationwide campaign, launched on Dec. 4, encourages the Hispanic community to do a small act of kindness for someone in their life.  The acts are meant to be small, yet meaningful: helping a neighbor carry their groceries, bringing galleticas to the office, or watching mom’s favorite novela with her. The campaign encourages participants to post pictures of their small acts of kindness to Twitter, Instagram and Facebook using the hashtag #HazAlguienFeliz to create awareness and motivate others to participate.  By Alba Adamo, Group Director of Hispanic Marketing Coca-Cola

Univision’s Sabado Gigante (Giant Saturday) is bringing viewers a special one-hour televised program “La Hora de la Felicidad” (The Hour of Happiness) in partnership with Coca-Cola. The beverage company’s Hispanic holiday campaign “Haz a Alguien Feliz” (Make Someone Happy) will take the national stage during the special on Saturday, December 6, 2014 from 9 p.m. to 10 p.m. ET on the Univision Network.

Entravision Communications Corporation announced that it will host the first “Noche de Locura con Erazno y La Chokolata” on Wednesday, November 19, 2014. This exclusive event, taking place at the Showrooom at Planet Hollywood in Las Vegas, Nevada, is in commemoration of the city of Las Vegas declaring November 23rd as the official Erazno y La Chokolata Day and celebrating eleven years since the show’s inception. The inaugural “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant performer and star of the hit radio program El Show de Erazno y La Chokolata, and will include special guest performances from the hottest regional Mexican artists including Calibre 50, Voz de Mando, Banda Carnaval and Remmy Valenzuela. Doors open at 7 p.m.

General Mills Inc. announced its exclusive U.S. partnership with GRAMMY Award-winning group Camila for the company’s 2014-2015 Musica y Sabor campaign focused on connecting with Hispanic consumers through one of their biggest passion points: music.

Chester Cheetah, the official Cheetos brand spokes-cheetah, announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most mischievous brand. Los Cheetahs will embark on a nationwide tour beginning with an event on November 8 in Long Beach, Calif. To add to the magnitude of this news, global fútbol legend, Jorge Campos, is on the roster as one of Los Cheetahs’ goalies.

The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead.  Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.

Mobile marketing, as in marketing via smartphones, is one of the hottest topics in the U.S. marketing industry right now. We can all relate, I am sure. We Tweet, visit Facebook, enjoy music, watch videos, check the weather, watch TV shows, watch movies, and oh, yes, we even manage to make some phone calls with these ingenious and ever more sophisticated devices.  By Elisa Cogo / Director of National Sales and Marketing at Cardenas Marketing Network

Tecate and Tecate Light announced details behind their retail activation surrounding the highly-anticipated match between Manny Pacquiao and Chris Algieri, promoted by Top Rank and scheduled to be broadcast live on November 22 on HBO Pay-Per-View from the Venetian Macao’s Cotai Arena in China.