Promotions & Events

The “Musica y Destinos con Toyota” social media series launches with Sarinana live-reporting from Lollapalooza, the three-day music festival held in Chicago through Sunday, August 3.

“That was fantastic. Let’s do it again — but bigger!” says the marketer in an after-action review or post-buy meeting. I cringe when I hear those words, since those are two decisions made right there. Apparently we are going to do “it” again, and doing “it” bigger will beat the results from the previous time we did “it.”

Telemundo announced the launch of its new nationwide pro-social campaign, Aprender es Triunfar (To Learn is to Succeed), aimed at encouraging students to pursue education in Science, Technology, Engineering, Arts and Mathematics (STEAM).

Social Media Day is an international celebration popularized by Mashable, the world’s leading social media publication. MCG Latino, on behalf of Ford Motor Company, socialized with 500 top influencers, speakers and enthusiasts from South Florida during Miami’s Social Media Day.

The much-awaited hit summer concert series, Descarga con Telemundo y mun2, is back and ready to entertain audiences in Los Angeles, Las Vegas, and, for the first time, in Chicago.

El Rey Network is kicking off a new multi-platform promotional initiative titled Red Card Riot, designed to drive fan engagement in advance of the network’s soccer spy thriller “Matador” premiering Tuesday, July 15th at 9 pm ET/PT. 

Terra announces J BALVIN in the next “Terra Live Music in Studio” concert, presented by Sprint, featuring hit singles from his multi-platinum album “La Familia”.

To reach a nationwide audience during this summer’s global soccer tournament, DISH collaborated with Google to develop a first of its kind presentation of “El Juego Bonito (the beautiful game)” across the web, including the first ever Spanish language masthead sponsorship in the U.S. on YouTube’s desktop and mobile sites.

Bud Light is donating a university scholarship to the Hispanic Scholarship Fund (HSF) for each goal scored during the 2014 FIFA World Cup up to $250,000.

Sherwin-Williams, in partnership with SOCCER.COM, announced the Ultimate Soccer Room Sweepstakes in which participants can enter to win gift cards to create the soccer room of their dreams.

Coors Light, the official sponsor of Liga MX, has partnered with Sports Marketing Monterrey on a three-year deal for the U.S. marketing rights of six Liga MX clubs.

el Jimador, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, announced  the launch of its “Take Home the Spirit” 360 degree program with a Foursquare component, a first for the brand.

PepsiCo’s Global Snacks Group is launching its biggest worldwide, integrated marketing campaign ever. The campaign will feature international football superstar, Leo Messi, on millions of Lay’s packages, including 50 million bags in India, as part of a multi-dimensional effort that includes television advertising, and out-of-home, digital, in-store and point-of-sale executions.

Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push the limits of their potential, the “Never stop. Never settle.” program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados.

Held annually, it is a multi-market grassroots event for Hispanics in the United States and is produced by ZGS Telemundo affiliate television stations.

In a deal that takes advantage of ESPN’s reach across English and Spanish-speaking sports fans, AT&T and ESPN have teamed up around the 2014 FIFA World Cup Brazil to encourage fans to test their knowledge and luck in the dual-language Bracket Predictor presented by AT&T. 

From the pre-tournament build up, through the final whistle, the LISTERINE Brand will react to the news of the day, recap the biggest matches and connect with sports and brand enthusiasts through its social channels and the hashtag #PowertoYourMouth. 

As the world suits up for the largest sporting event this year, Hyundai kicks off the 2014 FIFA World Cup with a complete 360˚ integrated marketing platform that celebrates fan passion.

SiriusXM announced “Piolin’s Jugada Musical,” an exclusive event hosted by SiriusXM’s Eddie “Piolin” Sotelo featuring Tejano band Intocable and special guest comedian Gabriel “Fluffy” Iglesias performing live for SiriusXM fans at The House of Blues in Houston, Texas, on Tuesday, June 17, 2014.

Can’t go to Brazil this summer for the largest global soccer competition? No problem. AT&T is bringing Brazil and the Rio de Janeiro experience to U.S. soccer fans.