Promotions & Events

Tecate and Tecate Lightd announced the launch of their national summer retail campaign “Bold Legends of the Game,” which will celebrate soccer fans 21+ who have made legendary sacrifices in order to watch their favorite soccer team.

Bud light and Telemundo Media announced “Buscando Mi Ritmo,” a new long-form branded reality competition series that will search for the unique sound that turns a singer into an artist – and an artist into a star. The series will put a new spin on the genre by pairing celebrities with up-and-coming musical bands that are looking to establish themselves in the music industry.

Siempre Mujer magazine announced that the first-ever Siempre Mujer Cover Contest.   Presented by The Lincoln Motor Company, the contest will give the magazine’s readers an opportunity to shine, while highlighting the talent, passion and beauty of Latinas around the country.

Pepsi announced its partnership with Prince Royce and welcomes the artist as the newest member of the Pepsi music family.

Nestlé USA, under its El Mejor Nido platform, and Superior Grocers nnounced the launch of a comprehensive campaign designed to help U.S. Hispanic consumers “Set the Table” for healthier, balanced meals and snacks for their families, while supporting 10 chapters of the Boys & Girls Clubs of Americ in the Greater Los Angeles area.

“Mama always knows best!” is a quote that every young mom remembers while growing up. Moms, young and old, often turn to their own mothers (and extended family) for advice and now Kellogg’s is extending that community by bringing Latina moms together with Dias Grandiosos.

Imagine being tapped to oversee an extreme makeover of a long-standing, cultural institution.  Imagine having one chance to get it right, with no do-overs and extremely high stakes.  Imagine having all eyes in the country’s largest city watching your every move ever so closely.  And imagine having to accomplish all this in record time, with vocal skeptics saying “you can’t get it done.”  This is precisely what was asked of the new Board of Directors for the National Puerto Rican Day Parade when we were tapped to serve and transform the Parade into the iconic celebration of culture, achievement and pride it was originally intended to be.  We have made significant progress during our brief time on the job, and we look forward to hosting a wonderful Parade on June 8. It will be done.  by Louis Maldonado

The National Puerto Rican Day Parade unveils a fresh, new logo, with the aim of visually capturing the meaning and spirit of this one-of-a-kind, cultural
celebration.

Playboy Enterprises, Inc. announced that the company has entered into a strategic partnership with global music superstar Pitbull. 

The movie, which opens April 11 in the U.S., will be organically integrated in an episode of Hispanic TV’s longest-running and most popular reality beauty competition, “Nuestra Belleza Latina” (Our Latin Beauty), airing this Sunday, March 23. 

When asked last month to serve as Chair of the National Puerto Rican Day Parade in New York City, I thought, “Hell no, that is not what I do. I work to build and empower!” As the words went from brain to mouth, I was reminded of the importance of this institution and what it represents for millions of Puerto Ricans and our Diaspora.   by Lorraine Cortés Vázquez

Telemundo Media and Chevrolet announced that they have teamed up to create a unique new digital sports reality series, “La Cueva de la Fiera,” available on www.Telemundo.com/lacuevadelafiera.   Supported by a 360° degree promotional campaign and produced in partnership with Chevrolet, the weekly webisodes, which launched in February, offer fans an exclusive look inside Mexican professional soccer’s Club Leon.

The Univision Television Group announced 2014 dates for Copa Univision, the fastest growing premier amateur soccer tournament and family friendly event. Based on the success across key markets in recent years, 14 local communities will hold the special tournament, kicking off in Phoenix and Atlanta, beginning this Spring.

Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.

SiriusXM announced that it will air a special broadcast of “El Show de Piolín” on Saturday, March 8 during the upcoming blockbuster Pay-Per-View boxing event, “TOE TO TOE: Canelo vs. Angulo,” featuring Mexican boxing superstar “Canelo” Alvarez facing veteran fellow countryman  Alfredo “El Perro” Angulo.   

Terra, a global digital media company and content producer with a presence in 19 countries, is proud to announce “Terra Live Music in Concert” with Juanes, an exclusive live-streaming music performance featuring the vibrant Grammy-winning superstar Juanes, on Wednesday, March 12th at 10:00pm ET to debut his upcoming new album “Loco de Amor” (“Crazy from Love”) which will be released globally the day prior.

Johnson & Johnson, the Official Healthcare Sponsor of the 2014 FIFA World Cup, announced the launch of the Champions of Care program in the United States to shine a spotlight on people who go above and beyond to do extraordinary things in caring for others.

In 2014, 7UP will amplify the EDM energy, community and movement with #7x7UP. This yearlong 7UP program will bring uplifting experiences to 7 festivals and events. As part of this exciting collaboration 7UP will partner with 7 DJs, including the world-renowned DJ, Tiësto, who helped 7UP light up a village in Chile as part of 7UP’s newly launched creative.

In a meeting held Saturday, February 22nd, at the Parade’s headquarters in the Bronx, the new Board of Directors crafted a new agenda that will re-focus the Parade and its related events on highlighting the rich vibrant Puerto Rican cultural heritage, and advancing positive imagery and empowerment for the community both in Puerto Rico and the United States. Their goal is to make the 2014 Parade for all people by embracing the great diversity of the Puerto Rican diaspora from across the country, as well as individuals of all cultural backgrounds.

With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil™, Budweiser revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament.