Promotions & Events
Rockstar Energy Drink Partners with Rising Mexican Artist Joaquín Nava to Launch “Proud Hasta Los Huesos”
As millions of people prepare to celebrate Día de los Muertos, creating ofrendas (altars) and planning feasts in memory of their loved ones, Rockstar Energy Drink launches “Proud Hasta Los Huesos” (Proud to the Bones), a national campaign that invites consumers to participate in the beloved Mexican holiday that takes place during the first two days of November each year. To kick-off the campaign, today Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.
Republica Havas Celebrates Latino Culture and Breaks Language Barriers with #SpeakHispanic Initiative
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today.
Ally celebrates Hispanic Heritage Month
In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community.
Telemundo and NBCUniversal’s Hispanic Heritage Campaign “Be The Next Story Told” Honors and Celebrates the Culture and Contributions of Latinos in the U.S.
With Hispanic Heritage Month kicking off this week, Telemundo and NBCUniversal are celebrating with an energizing new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long.
Business Leaders in Broadcast, Cable, and Streamingg Join Others from Brands, Advertising, Production, Distribution and Marketing At 21st Annual Hispanic TV Summit Wednesday, September 13 in New York City
Telemundo’s Chairman, Beau Ferrari, will headline next Wednesday’s 21st Annual Hispanic TV Summit, the premier annual event for those in the business of television for Hispanic audiences in the U.S. and worldwide.
THE 2023 BILLBOARD LATIN MUSIC AWARDS ON TELEMUNDO
Billboard and Telemundo announced the first group of Latin music stars set to perform at the 2023 Billboard Latin Music Awards. The star-studded ceremony will feature Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel.
MANÁ Launches First-Ever Local Social Impact Initiative as Part of Second Leg of U.S. tour
Following decades of world-wide service and advocacy, MANÁ, Latin America's most influential band, has announced the launch of their first ever local social impact initiative as part of the second leg of their wildly successful US tour. The band will donate a portion of proceeds from their México Lindo y Querido tour to chosen local organizations providing need-based services and advocating for structural change in markets. A total of 11 local organizations were chosen, along with four national advocacy and voter registration partners: Latino Victory Foundation, PoderLatinx, Mi Familia Vota and Mamas Con Poder.
National Park Service launches Mi Parque, Mi Historia Campaign
With the National Park Service's (NPS) 107th birthday on August 25, NPS is launching "Mi Parque, Mi Historia," a campaign that invites Hispanic/Latino communities, families, and individuals to share their personal connection to parks and the outdoors.
The Hispanic Organization of Latin Actors announces 22nd Hola Awards
The Hispanic Organization of Latin Actors (HOLA), announced the return of the HOLA Awards Gala Benefit to New York City. The 22nd annual ceremony will take place Monday, October 16th at the legendary The Players NYC Club House in Manhattan. The gala benefit honors top Latino and Hispanic talents who have shown excellence in film, television, and theater.
Telemundo delivers record-breaking FIFA WOMEN’S WORLD CUP 2023
Telemundo wraps up its exclusive Spanish-language coverage of the FIFA Women’s World Cup Australia & New Zealand 2023 with historic milestone wins across all platforms
Nostalgia Marketing: A Powerful Source of Emotion
Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it's unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences, and media.
TWO TOP HISPANIC TV LEADERS KEYNOTE AT 21ST ANNUAL HISPANIC TV SUMMIT – WEDNESDAY, SEPTEMBER 13, 2023, IN NYC
The 21st Annual Hispanic Television Summit, programmed by Schramm Marketing Group, will feature two distinct one-on-one keynote interviews by two of today’s leading executives in Hispanic television. The morning keynote interview features Beau Ferrari, the Chairman of NBCUniversal Telemundo Enterprises. The Summit’s afternoon will open with a keynote conversation with Ignacio “Nacho” Meyer, the President of Televisa Univision Networks. The Annual Hispanic Television Summit is the premier event for those in the business of television for Hispanic audiences, worldwide.
NFL expands Hispanic focused music partnership
The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season.
WAPA América to broadcast Miss Universe from Puerto Rico
WAPA América announced its exclusive Miss Universe Puerto Rico broadcast from San Juan. As the proud owners of the franchise led by current Miss Universe Puerto Rico director –and Noticentro al Amanecer host – Yizette Cifredo, WAPA will bring the highly anticipated pageant to viewers across the United States.
Exploring Diversity and Inclusion at Lollapalooza 2023: Progress & Room for Improvement
Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time.
Visit San Antonio Teams Up with BeautifulBeast and Mighty Industries to Unleash a Captivating Content Platform
Cross-cultural agency BeautifulBeast has entered into a strategic alliance with Mighty Industries and XALTER to create Mighty Beast. This unit specialized in content and web3 is in charge of the creation and production of 210Plaza, an entertainment platform in the Metaverse for the city of San Antonio. The goal is to attract visitors to the city, highlighting many of the cultural and culinary aspects that are attractive to young adults who like to explore new experiences.
National Hispanic Network of Volunteers HLX+ Launches
As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more.
Telemundo teams up with clothing company Kid of Immigrants to celebrate THE FIFA WOMEN’S WORLD CUP 2023
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023TM, announced today a limited-edition merchandise collection in collaboration with the pioneering Los Angeles-based clothing brand and cultural movement Kids of Immigrants.
Cheetos launches World’s First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician's fingertips.ertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign
Marias Gamesa launches campaign featuring US Women’s National Team Newcomer Sofia Huerta
Part of PepsiCo, Marias Gamesa partners with American professional soccer player, Sofia Huerta— formerly playing for the Mexico Women’s National Team and now for the U.S. Women’s National Soccer Team—to star in a series of short digital spots for its “Love from Everywhere” campaign that feature Marias Gamesa® cookies.
