Promotions & Events
Mic Drop: Global Artist Camilo Joins Ritmo y Color McDonald’s, Inviting Fans Nationwide to Vote for Concert Destinations
Fans across the country are in for the hottest music and art mashup of the summer with the return of Ritmo y Color. This year, McDonald’s USA is taking the third annual celebration of Latino pride and culture to a whole new level with a fiery lineup featuring three headline performances by Colombian singer-songwriter and five-time Latin GRAMMY® winner, Camilo, plus augmented reality art installations by seven visual artists across select U.S. McDonald’s restaurants.
Telemundo Atlanta and Atlanta Convention & Visitors Bureau Co-Produce Cinematic-Style Series Highlighting Latin Culture and Flavors in Atlanta
Telemundo Atlanta and Atlanta Convention & Visitors Bureau (ACVB) announce the upcoming launch of Atlanta con Sabor Latino (Atlanta with Latin Flavor), a highly creative, bilingual lifestyle series showcasing Latin culture and cuisine through intertwined stories from Latinos who call Atlanta home.
What does Messi mean for Multicultural Marketing and Why Adidas and Apple are betting on growth in the US ?
Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? By Xavier Mantilla
Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS
Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.
Entre Mujeres LIVE! Launches in Miami, Connecting Latinas Beyond Social Media
Talento Unlimited, an award-winning Latina-led boutique content marketing, and talent management media company, presents the first annual Entre Mujeres LIVE!, taking place at the Westchester Cultural Arts Center located at 7930 SW 40th St, Miami, FL 33155, on Friday, June 2, 2023, starting at 9 a.m.
Brands Play Catch-up This Summer
Chips Ahoy! is celebrating its 60th anniversary with a birthday party this summer aboard a Miami yacht and a series of new products and prizes for consumers. As the COVID-19 pandemic recedes in the rearview mirror, Americans are ready to get back to their usual summer pastimes. Courtesy of Mondelēz International Inc.
J Balvin to Perform at Vevo’s 2023 Newfront Presentation: “The Home of Music Television”
Vevo revealed details on its upcoming 2023 IAB Newfronts presentation, set for May 4 at 4:30pm ET at Sony Hall in New York City.
Determining sponsorship ROI
The sports sponsorship market was valued at USD57 billion in 2020 and is expected to reach USD89 billion by 2027, growing at a compound annual growth rate of 6.72% between 2021 and 2027. Despite these huge numbers, most marketers concede that they have little understanding of whether sponsorships actually work. Only 19% of sponsorship professionals are confident that they can actually measure the business value return on the sponsorship they undertake and only a third of businesses have a standardized process of measuring sponsorship initiatives.
Fors Marsh Acquires Brunet-García
Fors Marsh announced that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida that focuses on improving health, safety, and cross-cultural education and outreach
Warner Bros., Discovery U.S. Hispanic, GroupM & Cocina Media cook up EL TOQUE DE AARÓN
Warner Bros. Discovery U.S. Hispanic announced its latest content partnership with GroupM and COCINA Media, a multicultural owned-and-operated content and digital media company, to bring high-quality, culturally-relevant programming created for Hispanic audiences in the United States.
Northgate González Market strikes partnership with MLS LA Football Club
Northgate González Market announced it would bring an authentic Mexican food experience to soccer fans as an “official partner” of the Los Angeles Football Club (LAFC), the 2022 MLS Cup Champions.
First Chicana, Indigenous Artist to Partner with NFL on Super Bowl Theme Art Will Have Painting Featured throughout Phoenix, Including Game Ticket Design
The NFL has partnered with artist Lucinda “La Morena“ Hinojos, the first Chicana, Native American artist to work with the league on Super Bowl theme art. She will be the marquee artist of Super Bowl LVII, designing an elaborate, deeply meaningful piece that will be featured on an array of design activations for the upcoming Super Bowl LVII in Arizona, including Super Bowl tickets, out-of-home (OOH) displays and more.
PEACOCK goes Grande for FIFA WORLD CUP QATAR 2022™ in Miami & New York
Peacock is channeling fan fervor for the FIFA World Cup Qatar 2022™ to New York City and Miami with a larger-than-life responsive soccer ball and free viewing events open to the public throughout next week’s group stage matches.
Hyundai Joins Disney 100 Years of Wonder Celebration as First Official Sponsor
Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100. The celebration, which honors the rich legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923, is anticipated to be the largest cross-company global celebration in the 100-year history of The Walt Disney Company.
2022 NAHP Annual Convention in Denver
The National Association of Hispanic Publications (“NAHP”) will kick off their 40th Anniversary celebration in the “Mile High City” during this year’s Annual Convention and Business Expo.
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.
#WeAre21 reaches NYC Subways
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system
Telemundo releases ‘Hear the Call Campaign’
This World Cup, Telemundo has brought together a passionate group of talent and experts for the coverage of the highly anticipated event in Qatar. With full presence in the ground, the team assembled reflects all the nationalities and interests that fans have been hoping for. From former Ballon D’Or winner Diego Forlan to the former Coach of the Mexican National Team, Miguel “Piojo” Herrera, 26 experts and talents will bring the World Cup to life in Telemundo.
Consumer Experiential Marketing Rebounds from Record 26% Plunge in Pandemic-Stricken 2020 to Post 8% Growth in 2021 and Pacing for 11% Expansion in 2022
Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic, according to a new research report by PQ Media.
