Promotions & Events
Consumer Experiential Marketing Rebounds from Record 26% Plunge in Pandemic-Stricken 2020 to Post 8% Growth in 2021 and Pacing for 11% Expansion in 2022
Global consumer experiential marketing, including event sponsorships and live event marketing, grew 8.2% in 2021 to $67.63 billion, following an unprecedented 25.7% plunge in 2020, as the economic blowback from COVID-19 dealt a punishing blow to one of the most consistently growing media segments for two decades prior to the pandemic, according to a new research report by PQ Media.
Copa Univision Commemorates 20 Years of Community Soccer with High-Level Competition
This year marked a triumphant return of the vibrant experience – honoring Univision’s 20-year legacy of bringing communities together through one of Latin America’s largest cultural cornerstones – fútbol. Nearly 9,000 players competed in Copa Univision 2022, with 60,000+ event attendees and 100 sponsors.
Telemundo expands INSPIRANDO A AMÉRICA
Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors extraordinary individuals driving change and making a meaningful impact in the Hispanic community.
P&G and its Brands Launch Capitanes del Futuro,
To bolster their longtime commitment to and deep support of the Hispanic community, P&G brands such as Gillette, Always, Crest, and Oral-B are joining forces with Major League Soccer, Hispanic Star, and other stakeholders in the soccer ecosystem to launch Capitanes del Futuro, a unique program that harnesses the passion for soccer to prepare the next generation of Hispanic leaders.
TelevisaUnivision acquires rights to Latin American Music Awards from Dick Clark Productions
TelevisaUnivision has acquired the rights from dick clark productions to the Latin American Music Awards (Latin AMAs), the biggest cultural celebration of contemporary Latin music.
NBCUniversal Telemundo Enterprises launches “El Futuro lo Escribes Tú” to inspire a new generation of Latinos
NBCUniversal Telemundo Enterprises announced the launch of its new Hispanic Heritage Month campaign “Be The Next Story Told” (“El Futuro lo Escribes Tú”), a multiplatform bilingual initiative that highlights the monumental contributions of Hispanics in the U.S. while inviting a new generation of Latinos to write the next chapters of American history. To be rolled out across the entire NBCUniversal portfolio for the second year running, this year’s campaign theme is a call for Latinos to embrace their innate talent and desire to succeed, seek new achievements and power through the open possibilities that lie ahead
NFL “POR LA CULTURA”initiate
The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community.
National Pork Board reinforces pork’s nutritional value to Latinos
The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork's superior nutritional value by showcasing exciting ways to add this protein to any meal.
HairClub commissions Salsa Queens Celia Cruz’s Wig for Hispanic Heritage Month
In honor of Hispanic Heritage Month, HairClub and the Celia Cruz Foundation are teaming up to pay tribute to "La Reina de la Salsa" (The Queen of Salsa) Celia Cruz. HairClub President and CEO Mike Nassar announced the commissioned of a commemorative certified replica paired with an NFT design of Cruz’s wig to be auctioned in New York during the week of her birthday, which falls on October 21. Through the Celia Cruz Foundation, HairClub donations will total $40,000 towards music and cultural programs.
GENRE-BENDING LATIN MUSIC, DIVERSITY & INTERSECTIONALITY REIGNED AT YALE’S BULLDOG BASH
In the midst of historic buildings and pathways that have been walked upon by former presidents, thinkers and global leaders, pulsating music, Afro-Latino beats, colorful lights and raised hands punctuated Bulldog Bash, an all-campus student celebration of music and cultural immersion sponsored by the Yale College Dean's Office in collaboration with Yale Schwarzman Center and Yale Hospitality. After a two-year hiatus due to the pandemic, this year's event focuses on music and culture from the Latin American diaspora and features some of today’s most compelling artists in and beyond the Latin music space.
20th Annual Hispanic Television Summit Returns In-person With Theme of “Embracing Our Culture”
After two years as a virtual conference, the producers of the 20th Annual Hispanic Television Summit have announced the return of a live in-person presentation of the popular, annual summit for those in the business of television for Hispanic audiences, worldwide. The Hispanic Television Summit will be presented for the twentieth year by Broadcasting and Cable and Multichannel News magazines as one in a series of events during NYC TV Week, on Wednesday, September 14, 2022 at ETC Venues, 360 Madison Avenue in New York City.
The 20th Annual Hispanic Television Summit to Host Annual Hispanic Television Awards Ceremony, Wednesday, September 14, at ETC Venues in New York City
The producers of the 20th Annual Hispanic Television Summit have announced the five recipients selected for this year’s prestigious Hispanic Television Awards to be presented on Wednesday, September 14 at ETC Venues, 360 Madison Avenue in New York City. The awards ceremony, which is scheduled for midday in the Summit’s agenda, will be hosted by Ana Jurka, Telemundo’s female commentator for November’s FIFA World Cup in Qatar. The Hispanic Television Summit is presented annually by Broadcasting & Cable and Multichannel News as part of NYC TV Week.
The 2022 BILLBOARD LATIN MUSIC AWARDS on Telemundo
Telemundo announced the first line-up of stars who will be performing at the 2022 Billboard Latin Music Awards. Camilo, Carlos Vives, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar and Tini promise astounding performances at the prestigious awards show, which will broadcast live on Telemundo on Thursday, September 29 at 7pm/6c from Watsco Center in Coral Gables, Florida.
The CHMC Gala Makes an In-Person Return this Year. CHMC works diligently to enable students in their Hispanic and Multicultural Marketing studies and will recognize dedicated and contributing professionals.
The Center for Hispanic Marketing Communication (CHMC) at Florida State University (FSU) announced the annual gala will be taking place on September 29th, at 6:30 PM EST. This year’s Gala theme is “Going Forward, Forging New Voices'' and will be taking place at The Tower Club in Fort Lauderdale. The Gala raises funds for the Felipe and Betty Anne Korzenny Endowment fund which supports the multifunction, career-propelling programs offered by CHMC for students pursuing their certificate or Master's in Hispanic and Multicultural studies at Florida State University.
PRSA LA celebrates Champions of Diversity
The Public Relations Society of America Los Angeles Chapter (PRSA-LA) continued its annual celebration of excellence in diversity and inclusion with the return of its Sunrise Honors on August 5 at The City Club of Los Angeles.
Día de los Muertos at Hemisfair celebrates 10 Year Anniversary
Día de los Muertos returns to Hemisfair for its tenth annual celebration with a FREE two-day festival on Saturday, October 29 and Sunday, October 30. Recognized as one of the 10 Great Day of the Dead Celebrations in the world by USA Today, Día de los Muertos at Hemisfair, popularly known as Muertos Fest, features two days of vibrant events and entertainment celebrating this Mexican tradition.
Telemundo kicks off “EL CAMPEÓN EN TI 2022”
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, "El Campeón En Ti" ("The Champion In You"), to build on its longstanding commitment to inspire Hispanic youth to discover -- through soccer -- the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022™, serving as a second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.
Que Buena Los Angeles presents ‘HOMENAJE AL REY DE CORRIDO’ concert Friday July 22 at Youtube Theatre
Que Buena Los Angeles presents the 30th anniversary tribute concert to Chalino Sanchez – “Homenaje al Rey del Corrido."
Telemundo to kick-off summer with ‘CONCIERTOS DE VERANO EN TELEMUNDO, CAMINO A PREMIOS BILLBOARD DE LA MUSICA LATINA’
Telemundo's daytime shows "hoyDía" and "En Casa con Telemundo" bring audiences across the nation their favorite artists this summer with its weekly concert series, “Conciertos de Verano en Telemundo, Camino a Premios Billboard de la Música Latina.” Audience-favorite Latin music stars will perform from an outdoor stage at Telemundo Center in Miami, including Chiquis, Larry Hernández, Gilberto Santa Rosa, Lenny Tavárez, Kim Loaiza, Adriel Favela and Marca Registrada, among others.
Pepsi joins EstrellaTV’s ‘La Academia’ as Official Beverage Sponsor
Pepsi will be joining the series La Academia on EstrellaTV as the official U.S. beverage sponsor of the legendary Latin music competition series. The series is a co-production of Estrella Media and TV Azteca, airing and streaming live and simultaneously on EstrellaTV in the U.S. and Azteca Uno in Mexico on Saturdays and Sundays from 9 p.m. to midnight ET/6 p.m. to 9 p.m. PT. The series premiere was Sunday, June 12, and each week fans can vote for their favorite contestants in both the United States and Mexico online.
