Promotions & Events

This year’s event had a special emphasis on the health and wellness of the Hispanic community. 

This year marked the 10th anniversary of Coca-Cola’s Summer Love Festival: three days of parties, games, spas and music for Israeli teens—all with unlimited access to Coca-Cola. Of course, not every teenager who’d like to go can attend, setting up those who are absent for a serious case of FOMO: the fear of missing out, and in this case, the uneasy feeling that your peers are having a better time than you are. So Coca-Cola created a solution for a few of those left out: Social Robots, which allowed teens to join the fun virtually.

Tr3s joined forces with Pepsi to amplify the Vive Hoy (Live For Now) program for the US Hispanic audience and offer viewers nationwide the chance to win the ultimate roadie experience and gain an exclusive backstage pass to a 3BALLMTY concert. This partnership underlines the continued efforts of both Tr3s and Pepsi to bring Latino music fans closer to their favorite artists through unique and memorable experiences.

  The Latin Recording Academy and Eventus announced that Rubén Blades, Fonseca, Arthur Hanlon, Víctor Manuelle, Draco Rosa, and Voz de Mando will perform at various Latin GRAMMY Acoustic Sessions across the country.

Sherwin-Williams will honor Latinos during Hispanic Heritage Month, September 15 — October 15, by featuring colors inspired by Hispanic culture and the flags of Latin America with its Color Latino celebration.

  Univision Communications Inc. announced that it has completed a marketing partnership with Scion for a campaign to begin this fall showcasing Scion’s “Pure Process” to Hispanic Millennials. This deal marks the first time Scion is purchasing Spanish-language media upfront, with the brand’s complete Spanish-language budget spanning Univision’s entertainment and sports properties.

  This past Sunday, September 8th, 2013, Liberman Broadcasting Inc. and Del Rey Marketing hosted the largest Fiestas Patrias celebration in the United States.

For thirteen years running and laughing, Congressional Hispanic Caucus Institute (CHCI) and NUVOtv have teamed up to provide comic relief during CHCI’s annual Hispanic Heritage Month events.  From Carlos Mencia and Cheech Marin, to Greg Giraldo and Paul Rodriguez, the top Latino comics in America have turned out to show support for CHCI’s leadership development programs while providing an oasis of humor for thousands of CHCI stakeholders over the yea

Telemundo Station Group is celebrating Fiestas Patrias by participating in a series of events to be held surrounding the independence of Mexico and various Latin American countries, including Belize, Brazil, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala and Chile that takes place in September.

Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He’s controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez’s personality. The result translated the payment services into a fun experience.

Sprint announced the kick-off of its CONCACAF Gold Cup sponsorship. The summer sponsorship includes the unveiling of an official Fancaster who will rally Gold Cup fans around the country via traditional media, grassroots and social outreach. Sprint takes sports fanaticism to the next level as it aims to provide a unique experience where soccer fans can get closer to the excitement and passion associated with following their favorite teams during the Gold Cup tournament.

Telemundo Media announced the launch of the network’s 2013-2014 edition of “El Poder de Saber” (The Power of Knowing), its signature multiplatform education initiative that promotes the educational advancement of young Latinos with an emphasis on preventing high school drop-outs.

Univision and Eventus announce the 2013 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest Latin music artists, including past and present “Premios Juventud” nominees and winners. In the lead to the 2013 “Premios Juventud” youth awards show airing on the Univision Network on Thursday, July 18, the PJ VIP Tour will make stops in Miami, Houston, Chicago, New York and will culminate in the city of Los Angeles.

The organizers of Florida Soccer Expo announced their event at Sun Life Stadium (also know as Dolphins Stadium) on September 14th & 15th, 2013. This celebration of “the beautiful game” will host the soccer community including soccer clubs, associations, tournament organizers, coaches, trainers, referees, soccer families and players from all over the world.