McDonald’s is getting a jump start on its sponsorship of the 2014 FIFA World Cup by launching an exclusive online sweepstakes May 24 that will send three grand prize winners to the 2014 FIFA World Cup final match in Brazil and five first prize winners to the U.S. vs. Mexico 2014 FIFA World Cup qualifier on September 10, 2013, in Columbus, OH.
Promotions & Events
Blogging a la US Hispanic Market – – Hispanicize 2013
This past week, we spent considerable time at the Hispanicize event in Miami Beach. The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.
Toyota’s ‘Serenata para Mama’.
Flowers, jewelry, brunch and cards are usually par for the course on Mother’s Day. Today, Toyota shared a new way for Hispanic families to show their love and affection for moms everywhere, through a social effort dubbed “Serenata para Mama” (Serenade a Mom). The initiative, a first-of-its-kind effort, delivers a virtual, personalized e-video serenade and will be hosted on Facebook Toyota Latino, from May 7 – 31.
Tr3s’ Subway Fresh Buzz From the Road
Tr3s and SUBWAY restaurants join forces to launch their annual music-driven contest offering viewers nationwide the exclusive chance to win a coveted backstage role at the highly anticipated ‘LOUD and Unplugged Tour’ with Juanes.
Viva Florida 500 Voyage commemorates Five Centuries since the arrival of Juan Ponce de Leon to Flori
The mainsails are being hoisted today on El Galleon as it begins its historic Viva Florida 500 Voyage on a route similar to Spanish explorer Juan Ponce de Leon’s 500 years ago. His arrival marked the beginning of a European presence in what is now the U. S. mainland and Florida.
Bumble Bee Foods partners with Doreen Colondres.
Colondres will help extend Bumble Bee’s successful “BeeWell for Life” brand philosophy and encourage Hispanic consumers to exercise and live healthy and delicious lives.
ABSOLUT MEXICO celebrates The Spirit Of Mexico.
ABSOLUT VODKA announced its highly anticipated limited edition bottle design, ABSOLUT MEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays homage to Mexican culture and multicultural heritage.
