Tecate launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team’s choice in Mexico or the U.S. As the “Tecate Correspondent Team”, the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand’s official Facebook page, www.Facebook.com/Tecate.
Promotions & Events
7UP partners with Alianza de Futbol.
7UP announced an inaugural partnership with Alianza de Futbol, the premier Hispanic soccer scouting program in the United States, to launch the 7UP Sueño Alianza soccer tryout series. This premier series of tryouts are designed to give up-and-coming soccer stars the chance to fulfill their dreams of playing collegiate or professional soccer.
State Farm title sponsor of 2012 Billboard Latin Music Awards.
Telemundo Media announced State Farm as the title sponsor of the 2012 “Billboard Latin Music Awards Presented by State Farm,” the network’s highest-rated entertainment special to be broadcast live on Telemundo on Thursday, April 26, at 7PM/6c from the BankUnited Center in Miami, Florida.
Kaiser Permanente inspires Latinos to Live a Healthier Life through Music.
Kaiser Permanente launched this month – “Música es salud” (Music is Health) an in-language website where users can download music to support them in living healthier lives. Based on the concept that music is good for the health by helping you relax the mind, get revved up for a workout, give a mood boost or even fall asleep easier; “Música es salud” provides Latinos with playlists to help them reap these health benefits.
ESPN Deportes Radio Miami launches La Liga de España Consumer Promotion.
ESPN Deportes Miami announced the launch of a consumer promotion with Goya and Sedano’s Supermarkets of the ESPN Deportes Miami’s exclusive broadcast of Spain’s La Liga games.
Cholito hipsters
Last month I attended one of the best parties in L.A. No, I’m not talking about the Oscars. I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea. But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
