Promotions & Events

Sofia Vergara was the special guest of Jay Leno last Wednesday and appeared with a special surprise for the host and Chef Gordon Ramsey: a can of Dulce de Leche Alpina.

Tr3’s: MTV, Música y Más, which celebrates the bilingual/bicultural music and lifestyle of Latinos in the U.S., and Yahoo! en Español , are launching the Dame un Break contest sponsored by Verizon – giving up-and-coming artists and bands the opportunity to experience the music industry and get a shot at stardom.

Already creating major buzz with television coverage on CBS and Telemundo47, bellezabandida [aka “beauty bandits’] has the beauty industry, media and blogosphere chatting and buzzing about “the bandida’s” arrival.

Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.If the key to your event is getting press to come, then you need to be able to get their interest and participation. That’s why I’ve jotted down the following tips to help you get the word out to the press in a way that will give you a high percentage shot at having them attend. By Marsha Friedman

Available on HispanicPRpro.com