Promotions & Events

Ad Shop Staffers to Wear ‘I Look Illegal’ T-shirts to Protest Arizona Immigration Law at Immigrants and Workers Rights Rally.

   Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.

Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”

ESPN Deportes kicks off ‘Safari Mundial’ Consumer Promotion.

ESPN Deportes is giving sports fans nationwide reasons to demonstrate their passion for futbol. The network unveiled “Safari Mundial,” a consumer promotion that will take 10 lucky fans to Walt Disney World Resort in Florida for a five day VIP experience which will culminate with a viewing of ESPN’s 3D telecast of the 2010 FIFA World Cup final at ESPN Wide World of Sports.

POWERADE teams up with Guillermo ‘Memo’ Ochoa.

POWERADE will feature Guillermo ‘Memo’ Ochoa, the star goalkeeper in its first-ever, fully-integrated marketing campaign created exclusively for U.S. Hispanic consumer. POWERADE Latino, as the campaign is known, will coincide with the 2010 FIFA World Cup in South Africa. Recently, FIFA officially designated POWERADE as “Chosen by FIFA to Hydrate 2010 FIFA World Cup Players.”

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