Promotions & Events

Univision & Eventus launch La Embajada de la República Deportiva.

Univision Communications Inc and Eventus announced the development of a traveling experiential extension to Univision‘s flagship sports show República Deportiva – (Sports Republic) with La Embajada de la República Deportiva (The Sports Republic‘s Embassy) mobile tour.

Obama-meneo is in the house; The White House that is.

What do President Bush and President Obama have in common?

They understand and get it when it comes to us.

Last week, President Obama had a fiesta at the White House, and I do mean fiesta. It was packed full of Hispanics, recognizing the diversity of our heritage and the richness of our culture. The celebration, timed to coincide with Hispanic Heritage Month, was called “In Performance at the White House: Fiesta Latina.”

The “Obama-mania” was clearly evident at the event, especially when Thalia got the president to dance a few steps with her and he showed off a touch of hip-swiveling Obama-meneo!

Published by Jose Cancela – Hispanic USA. To view El Blog CLICK above.

DeWalt partners with Eurosport to launch campaign to connect with Hispanic soccer fans.

DeWalt is working with Eurosport to launch the new Compact Lithium-Ion product line in key Hispanic markets: Chicago, Houston/Austin and Miami. DeWalt ‘s three-pronged campaign uses Eurosport’s online, print and grassroots programs to communicate its brand message to Hispanic Contractor Associations (HCA).

Univision offers loyal fans branded merchandise.

Univision Communications, Inc. announced that for the first time in the company’s history it is selling products based on Hispanic America’s favorite programming on Univision, TeleFutura and Galavisión with the launch of La Tienda Univision (www.tiendaunivision.com).

Burger King Corp. kicks off FÚTBOL KINGDOM Tour & debuts the BK FÚTBOLADORES.

Burger King Corp. kicked off its second annual FÚTBOL KINGDOM national tour, a series of innovative street-level fútbol events.

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