Banco Popular announced that to kick off the holiday season, they are making their long awaited musical special. The special, which will be available for sale on DVD and CD, is titled “Páles y la Rumba de Esquina” (“Páles and the Rumba at the Corner”) and is based on the life of the legendary Puerto Rican poet, Luis Palés Matos.
Promotions & Events
Walmart official event stores for 2010 FIFA World Cup South Africa.
Wal-Mart Stores, Inc. announced that it will collaborate with FIFA’s exclusive worldwide master licensee, Global Brands Group (GBG), to operate 2010 FIFA World Cup Official Event Stores in nearly all of its retail markets around the world. Walmart will feature FIFA event branded shops inside select stores that will offer exclusive FIFA World Cup official licensed products and host special events leading up to the games.
Ubisoft partners with Univision to launch video game.
Univision Communications Inc. announced a partnership with Ubisoft to kick-off a marketing campaign to reach the untapped Hispanic consumer with the launch of one of the most anticipated video games of the year, Assassin’s Creed II.
2010 Billboard Latin Music Awards from Puerto Rico.
Telemundo Communications Group, Billboard and The Puerto Rico Tourism Company announced that they reached an agreement to hold the 2010 Billboard Latin Music Awards Presented by State Farm in San Juan, Puerto Rico, on April 29th, 2010. Billboard also announced it will move its Billboard Latin Music Conference to Puerto Rico to coincide with the live show.
