Harley-Davidson Motor Company is celebrating the dedication and pride of Hispanic riders and enthusiasts by launching a new section on its Web site. As authentic as the Motor Company, the Harlista interactive experience will feature true Hispanic Harley riders. A Harlista is a Harley rider of Latino heritage.
Promotions & Events
Liberty Tax Service Partners with Novamex.
Novamex will donate Jarritos, Mineragua and Mundet soft drinks to be served free-of charge to attendees of Liberty Tax Service’s “Roadside Fiestas” at key Franchises across the U. S.
Destapa La Felicidad with Coca-Cola
Coca-Cola invites the more than 45 million U.S. Hispanics to take a break, open a Coke, unleash their dreams and enjoy one of life’s simple pleasures. “Destapa Tus Sueños” or “Unleash Your Dreams” is the central message for ‘Destapa La Felicidad,’ the Hispanic adaptation of ‘Open Happiness’ – the new global integrated marketing campaign for Coca-Cola that launched in January.
What Sponsors Want.
Every year, Performance Research conducts, along with IEG LLC, its annual review of the state of the sponsorship industry by interviewing corporate decision makers from around the globe about their current and planned sponsorship spending and activities.
