Promotions & Events

The word “destination” has a double meaning in Spanish – it can describe a travel destination or your future. For Southwest Airlines, destination is more than just a word, it is the friend who is watching out for you, your business, and never lets you miss an opportunity. In the spirit of this innovative concept, Southwest Airlines launched today “Mr. Destination,” its summer Hispanic ad campaign that will be featured on television, radio and online.

TeatroStageFest unveiled this week a new advertising and marketing campaign in support of its third edition taking place June 15-28th. The campaign entitled “expect the unexpected” leverages humor and speaks to the diverse categories of productions at this NY-based festival, the cultural background of pieces and performers, as well as the overall engaging nature of the works showcased.

7UP invites consumers to enter for a chance to win seven days of natural fun and relaxation through the 7UP “7 Dias de Sevenisima” contest, running May 18 through August 2 nationwide. “Sevenisima” is a call to celebrate the flavorful moments experienced through a “natural,” real lifestyle.

Liberman Broadcasting, Inc. (LBI Media)announced that it will hold a four-hour telethon to aid Mexican victims of the Swine Flu epidemic and educate viewers and listeners about the disease on Friday, May 1. LBI’s telethon, titled “Siempre Unidos” (“Always United”), will be televised live exclusively by LBI’s top-rated Estrella TV stations and will be produced at its Empire-Burbank Studios production facility located at 1845 Empire Avenue in Burbank, California.

For the first time since 1961, Miss Puerto Rico will be competing in the Miss America Pageant in January 2010.