Burger King Corp. will showcase the hottest new Latino musical talent during its 3rd annual Tu Ciudad, Tu Música promotional tour, headlined by rising Latin pop star Pee Wee (formerly of Kumbia All-Stars) and salsa music legend Eddie Santiago. The 10-city U.S. tour, hosted by TV host and actress Patricia de Leon, begins in McAllen, Texas on March 8.
Promotions & Events
Kleenex online vote for favorite Hispanic designs.
Kleenex facial tissue is asking consumers to help it celebrate Hispanic Heritage Month in 2009 by voting online for three original designs they feel best capture the pride of being Latino. The invitation follows the brand’s call last December for culturally relevant designs, themes and motifs, in any type of media – part of a unique, national art contest titled, “Con Kleenex, Expresa tu Hispanidad,” (With Kleenex, Express Your Hispanic Culture).
Calle Ocho recycles with Coca-Cola.
What happens when you combine the world’s favorite sparkling beverage, one million people, 200 recycling bins and the largest street festival in the United States in one of the hottest cities in America?
The American Honda and Telemundo’s Descontrol Sweepstakes.
Telemundo announced that the network’s owned and operated Stations Sales Division is teaming up with Honda for the “American Honda and Telemundo’s Descontrol Sweepstakes.” The sweepstakes, taking place between February 16 and March 12, 2009, offers viewers the chance to go behind the scenes of “Descontrol” for a thrilling live performance by reggaeton duo Alexis & Fido in Miami.
Event Industry CEOs provide a Mixed Outlook for 2009.
Without clear visibility on performance, following the severe economic downturn, event industry CEOs provided a mixed outlook for 2009, according to the 2009 Exhibition and Conference Industry Outlook.