The recently- launched McDonald’s campaign for its new ANGUS Third Pounder burgers gave residents in major East Coast cities a taste of what awaits them at the restaurants represented by the Golden Arches.
Promotions & Events
Chevrolet drives the Hottest Latino Stars in Ladrón que Roba a Ladrón.
Chevrolet announced the first ever partnership with Lionsgate and the Latin film production company Panamax Films on the release of the motion picture “Ladrón que Roba a Ladrón,” released on August 31, 2007 by Lionsgate Films.
Kraft Foods unveils ‘De mamá a mamá’ program with Bibi Gaytán.
Kraft Foods and several of its most popular brands have joined with Bibi Gaytán, famous Mexican actress and mother, on the De mamá a mamá/ From Mom to Mom program as a way for mothers to share ideas to help manage the hectic life of motherhood.
McDonald’s kicks off the 8th Latin GRAMMY Awards Celebration with Museo de la Música McDonald’s.
McDonald’s announced details of its sponsorship of the 8th Annual Latin GRAMMY Awards that will bring the spirit and excitement of la música Latina to Hispanic communities and Latin music lovers across the country, and offer consumers an opportunity to experience the Awards ceremony themselves as special guests.
Scott Brand’s ‘Comparte tu Dicho’.
Latino culture is at the heart of Scott Brand’s latest national Hispanic marketing initiative. The campaign dubbed, “Comparte tu Dicho” (Share your Dicho), seeks to compile the world’s first dicho-nary, or dictionary of Spanish-language proverbs.
EVENTUS taps Pedro de Cordoba as CMO.
Eventus announced the appointment of Pedro de Córdoba as Chief Marketing Officer (CMO). An industry veteran with 25 years of experience; he brings extensive experiential marketing expertise in the Hispanic and Latin America markets.
