Superstars Jennifer Lopez and Marc Anthony will co-headline their first tour together this fall. It a mega-wattage match-up of some of the most exciting music in the world, and Lopez’s first concert tour ever! The multi city tour of the US, Canada and Puerto Rico kicks off September 29 in Atlantic City.
Promotions & Events
Pasa La Belleza – an experiential & viral way for Latinas to Talk Beauty.
Offering Latinas a culturally relevant way to communicate with one another, Unilever’s Hispanic beauty platform, Pasa La Belleza, has a wide-range of activities, including an interactive Web site, organic product integration on TV, in-store beauty demonstrations, beauty parties in key local Hispanic markets, access to stylists’ beauty tips, product samples and a special sweepstakes where entrants could Win a Day of Beauty with their favorite celebrity stylists in their own home.
Terra Networks and V-me create sales and content alliance.
Terra Networks and V-me have formed a broad and innovative strategic partnership. In this unique alliance, two world-class media entities join forces for online sponsorship sales, shared content, cross-platform promotion, and the creation of packages targeting V-me’s quality Hispanic demographics.
Tide, Febreze & Dawn join forces with Target.
Procter & Gamble (P&G) and its home care brands Tide, Febreze and Dawn announced that they have teamed with Target to launch the “Touch of Scent on Every Room” campaign to help enhance the moods and the environment of Hispanic consumers with scent tips, based on the research results by taste and smell expert Dr. Alan Hirsch.
