Procter & Gamble (P&G) and its home care brands Tide, Febreze and Dawn announced that they have teamed with Target to launch the “Touch of Scent on Every Room” campaign to help enhance the moods and the environment of Hispanic consumers with scent tips, based on the research results by taste and smell expert Dr. Alan Hirsch.
Promotions & Events
‘El Cucuy’ leads two national campaigns to drive reform.
Spanish Broadcasting System (SBS) announced that Renán Almendáres Coello, a charismatic host on Los Angeles’ KLAX 97.9 La Raza, is packing his bags, preparing his agenda and bringing his “Tropa Loca” to Washington D.C. on June 18th to lead the caravan for “Dreams Across America”.
Adidas makes a statement with La Seleccion……Mexicana.
The pictures below were NOT taken in Mexico City or L.A.
Would you believe Soho in NYC?
Smirnoff Ice & Batanga help ‘Complete Your Party’.
Smirnoff Ice announced a strategic partnership with leading Hispanic entertainment company Batanga. The alliance will offer consumers an opportunity to “complete their party” this summer with free music downloads at the Batanga Music store from today’s hottest Latin artists.
Western Union expands community development initiative throughout Mexico.
The Western Union Company announced the expansion of the 4plus1 Program to the State of Veracruz. Since last year, Western Union has been working with federal, state and local officials in Mexico to implement this pioneering initiative, supporting economic development projects across local communities in Zacatecas and four other Mexican states.
