Spanish Broadcasting System (SBS) announced that Renán Almendáres Coello, a charismatic host on Los Angeles’ KLAX 97.9 La Raza, is packing his bags, preparing his agenda and bringing his “Tropa Loca” to Washington D.C. on June 18th to lead the caravan for “Dreams Across America”.
Promotions & Events
Adidas makes a statement with La Seleccion……Mexicana.
The pictures below were NOT taken in Mexico City or L.A.
Would you believe Soho in NYC?
Smirnoff Ice & Batanga help ‘Complete Your Party’.
Smirnoff Ice announced a strategic partnership with leading Hispanic entertainment company Batanga. The alliance will offer consumers an opportunity to “complete their party” this summer with free music downloads at the Batanga Music store from today’s hottest Latin artists.
Western Union expands community development initiative throughout Mexico.
The Western Union Company announced the expansion of the 4plus1 Program to the State of Veracruz. Since last year, Western Union has been working with federal, state and local officials in Mexico to implement this pioneering initiative, supporting economic development projects across local communities in Zacatecas and four other Mexican states.
Hispanic Beer drinkers value ‘Cold’ more than any other consumer group.
Research with Hispanic consumers has shown that “cold refreshment” is one of the most important characteristics of beer – more so with the Hispanic consumer than with any other consumer group. Using this cold insight, Coors Brewing Company’s new cold activated label helps ensure that every Coors Light bottle provides the cold refreshment that Hispanic consumers crave.
Miller Lite launches Web Site to kick-off Gold Cup program.
Miller Lite launched its first ever Hispanic web site as part of its overall sponsorship of the 2007 CONCACAF Gold Cup tournament. MillerLiteLatino.com will be the brand’s online hub and will house all future Miller Lite Hispanic promotions, interactive content, product information and advertising.
