Research with Hispanic consumers has shown that “cold refreshment” is one of the most important characteristics of beer – more so with the Hispanic consumer than with any other consumer group. Using this cold insight, Coors Brewing Company’s new cold activated label helps ensure that every Coors Light bottle provides the cold refreshment that Hispanic consumers crave.
Promotions & Events
Miller Lite launches Web Site to kick-off Gold Cup program.
Miller Lite launched its first ever Hispanic web site as part of its overall sponsorship of the 2007 CONCACAF Gold Cup tournament. MillerLiteLatino.com will be the brand’s online hub and will house all future Miller Lite Hispanic promotions, interactive content, product information and advertising.
Coca-Cola makes Telenovela Dreams come true for Consumers.
Coca-Cola North America offers consumers a once-in-a-lifetime chance to meet their favorite telenovela stars as they announce the launch of “The Coca-Cola Telenovela Club” consumer promotion and sweepstakes.
