Promotions & Events

AARP announced it will host its first ever National Hispanic event, Feria de la Segunda Juventud (Festival of the Second Youth), on May 5–6, 2007, at the Puerto Rico Convention Center in San Juan.

ESPN Deportes unveiled ESPN Deportes ¡En Vivo!— a interactive multimedia showcase contained within a 80’ X 70’ stadium-like experience debuted at Miami’s famed Calle Ocho Festival.

Do you hit the snooze button on the alarm clock numerous times before getting up? Does oversleeping cause you to miss breakfast? If so, you may be Morning Impaired. With the help of Dallas-based iNSPIRE! and Moroch Partners, McDonald’s is encouraging everyone to take back breakfast.

IKEA announced it has teamed up with Telemundo for the network’s highly anticipated novela, “Dame Chocolate.” IKEA has fashioned two bedroom sets that will be featured throughout the novela, designed to reflect the culturally distinct style of two of the Latina characters.

Pizza Patron announced they will continue to accept Mexican pesos at all of their locations through the end of April despite intense opposition. The chain drew international attention and sparked heated debate when they refused to withdraw their controversial “Pizza por Pesos” program.

Bud Light and the Anheuser-Busch family of distributors are joining to celebrate the 29-year anniversary of Calle Ocho through a retail promotion benefiting the Kiwanis Club of Little Havana. The promotion, which began Feb. 19, extends through March 11, the day of Calle Ocho.

Tens of thousands of Calle Ocho Festival-goers will attempt to break the world record for the largest aerobics display when they take part in the world’s largest Zumba class on Sunday, March 11, at 3 PM.