The National Association of Hispanic Publications Foundation in partnership with Exelon and La Raza Newspaper announced the launch of the “EducaTe” edition of the Hispanic Scholarship Directory. This business and non-profit partnership seeks to increase the number of Hispanic students able to access a higher education in the Midwest by providing important information in Spanish and English about how to apply to college and how to finance a higher education.
Promotions & Events
Macy’s West launches “Community Star Search’.
Macy’s is searching for the first ever “Community Star.” This search is a celebratory event that recognizes and honors the outstanding work and dedication of women community leaders within the Los Angeles, San Diego and the El Paso metropolitan areas.
‘Destino: Latinoamérica’ essay contest.
Continental Airlines and the National Hispanic Press Foundation (NHPF) announced an essay contest for college-going Hispanic high school seniors called “Destino: Latinoamérica” (“Destination: Latin America”).
Miller Lite to Sponsor CONCACAF 2007 Gold Cup Tournament.
Miller Lite announced that it will be the exclusive worldwide beer sponsor of the 2007 CONCACAF Gold Cup tournament. The sponsorship is a renewal of the brand’s ongoing partnership with CONCACAF (Confederation of North, Central American and Caribbean Association Football) and – on the heels of Miller Lite’s highly successful 2006 soccer marketing campaign, “Pasión 10” – an affirmation of its continued focus on promoting the sport of soccer and bringing excitement to its fans.
Bud Light joins Fiesta Atlanta ’07!
Anheuser-Busch and Lanza Group, LLC jointly announced that Bud Light will be a sponsor of Fiesta Atlanta ’07. Fiesta Atlanta ’07 will be a Hispanic-themed Cinco de Mayo celebration which will take place on Sunday, May 6th, 2007 at Centennial Olympic Park in downtown Atlanta. Fiesta Atlanta is a Lanza Group, LLC production.
‘El Navy’ supports Society of Hispanic Professional Engineers.
The Navy participated in this year’s Society of Hispanic Professional Engineers (SHPE) Annual National Technical & Career Conference in Denver.
Jose Cuervo searches for the next Latino Urban Music Star.
Jose Cuervo has partnered with urban superstar Pitbull, Hip Hop mogul Chingo Bling and rising talent Malverde to announce the 2nd annual talent search for “La Nueva Generación”, the next generation of Latino artists in urban music.
Nuevo Arte: Colección Tequila Don Julio.
To showcase the best in the arts inspired by Mexico, Tequila Don Julio announces its partnership with The Mexican Museum to present Nuevo Arte: Colección Tequila Don Julio, an exhibition featuring new works by some of today’s most innovative Mexican and Mexican-American artists.
