Neutrogena Corporation announced that actress Susie Castillo will act as the newest spokesperson for the brand.
Promotions & Events
Sprint launches multimedia campaign with MANÁ U.S. Tour.
Sprint continues its unprecedented sponsorship of one of the most popular rock en Español bands, MANÁ, and launches an extensive multimedia campaign providing its subscribers unique and compelling mobile entertainment and fan opportunities as the band kicks off its U.S. Tour.
Stolichnaya kicks off their 2007 Hispanic promotional initiative.
As part of their Hispanic promotional initiative, Stolichnaya Vodka kicks off the Stoli Statement Series. The first of a three part series highlighting music, fashion and culture for New York City’s Metropolitan Latino tastemakers and trendsetters.
12 Tips from 12 Years of Marketing the San Antonio Spurs.
According to Al Aguilar, chairman and CEO of San Antonio, Texas-based Creative Civilization, and the creator of the famous “Go Spurs Go” playoffs mantra, basketball and public relations have a lot in common. In accepting an invitation by the Public Relations Society of America, Laredo Chapter to present his experiences as the long time advertising agency for the San Antonio Spurs, Aguilar shared an advertising historical review and was inspired to draw on basketball analogies to illustrate his public relations insights in a simple and memorable way.
Latino Celebrities sign Gibson Guitars to Benefit Verizon Literacy Campaign.
Latino celebrities autographed Gibson guitars at the 7th Annual Latin GRAMMY Awards at Madison Square Garden to raise money for a national Hispanic literacy initiative.
The three-signed guitars will be listed on eBay from Wednesday, Nov. 22 through Saturday, Dec 2. The proceeds from the charity listing will support Lee y Seras (Read and You Will Be), a national, research-based initiative that helps parents and communities in building early literacy skills among Latino children.
Lopez Negrete Communications pairs RBD with Wal-Mart.
Lopez Negrete Communications conceptualized and organized a television special for client Wal-Mart and Latin Grammy nominees RBD, that aired on Univision Network on Thanksgiving day. The concert was filmed at the Toyota Center in Houston to a sell-out crowd. RBD’s third in-studio album “Celestial”.
‘Las Posadas de Miel’ a guide for the Holidays.
The feast of Posadas is one of the most-revered Christmas traditions celebrated across Mexico and other parts of Latin America. Las Posadas festivities, held every December 16th – 24th, commemorates Mary and Joseph’s journey to Bethlehem – when they were refused lodging on the night Jesus was born.
