Promotions & Events

Multi Grammy winner and Latin superstar Luis Miguel and award-winning Chilean winery Vina Ventisquero have announced the U.S. launch of UNICO Luis Miguel, a 2003 Gran Reserva Chilean Cabernet Sauvignon.

The Wm. Wrigley Jr. Company will make its NASCAR debut with a partnership with Chip Ganassi Racing with Felix Sabates.

MANÁ is coming to Sprint Vision and Power VisionSM multimedia phones, live and in concert on Nov. 28, 2006, thanks to Sprint. Sprint Vision subscribers can enjoy the full concert free of additional charge from the best seat in the house: anywhere on the Sprint Power Vision or Nationwide Sprint PCS Networks.

KFC Corporation became the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.

Sony Electronics announced the launch of a new service called Para Tu País, which helps U.S. consumers order Sony products and have them delivered directly to family and friends in Mexico.

Atria Books, an imprint of Simon & Schuster, Inc. and Spanish language television network Telemundo have joined together to publish the bestseller El Deseo Ajeno, a continuation of the hit Telenovela, “El Cuerpo Del Deseo.”

Nissan North America, Inc. (NNA) announced the launch of Shift_música, a lifestyle platform designed to bring bold and original music experiences to its Hispanic consumer. Through music, Nissan will develop a series of branded consumer events tied to its new model launches as a way to engage and build an emotional connection with today’s savvy Hispanic customer.

Batanga announced that it has agreed to acquire LatCom Communications from Davidson Media Group. LatCom Communications is a leading media and entertainment company dedicated to the New Generation Latino (NGL).