ING, the global financial services company, has become the first sponsor of the popular Juntos en Concierto 2006 tour, a major U.S. concert tour featuring three of Latin music’s most popular artists, a groundbreaking move among financial services companies.
Promotions & Events
NBA en Español & Tyson Foods head to San Antonio for court.
NBA en Español and Tyson Foods announced the unveiling of a fully renovated basketball court in San Antonio. This marks the second of five court refurbishments scheduled under the initiative in the U.S for 2006.
GM offers Gas Price Protection to Consumers.
GM announced its “GM Fuel Price Protection Program.” This regional program caps what consumers pay for gas at $1.99 a gallon when they purchase select 2006 and 2007 GM full-size utilities and mid-size cars. The program helps protect consumers against rising fuel prices by providing them with a partial credit for their fuel purchases for one year.
AOL Latino Partners with NCLR for the 2006 ALMA Awards.
AOL Latino announced a partnership with the 2006 National Council of La Raza (NCLR) ALMA Awards, which recognizes outstanding Latino artistic achievement in television, film, and music.
Budweiser official beer of 2010 and 2014 FIFA World Cup Events.
Anheuser-Busch announced its continued partnership with the Federation Internationale de Football Association (FIFA) as the official beer of the 2010 and 2014 FIFA World Cup tournaments. The brand also serves as the official beer sponsor of the 2006 FIFA World Cup in Germany this summer.
Chef Douglas Rodriguez tapped at McDonald’s for coffee introduction.
Renowned Chef Douglas Rodríguez was tapped by the McDonald’s Restaurants of the New York/ New Jersey/Connecticut tri-state area to appear on various Spanish radio programs in the New York vicinity and brought along McDonald’s Premium Roast Coffee for his hosts.
Shakira’s ‘Oral Fixation’ tour kick-off on Verizon Wireless.
This summer, Verizon Wireless will present Shakira’s “Oral Fixation” North American tour. By leveraging wireless technology fans will have the opportunity to enjoy a unique concert experience. The “Oral Fixation” North American tour begins on August 9 at the Don Haskins Center in El Paso, TX and culminates on September 25 with a performance at the Dodge Arena in McCallen, TX.
Telemundo creates Internet Property for U.S. Hispanic Market.
NBC Universal Television Group and Telemundo announced that they will combine their U.S. Hispanic Internet properties to form a co-branded Internet business to be called Yahoo! Telemundo. Further asset integration will be rolled out in phases over the coming months and the properties will grow into one Yahoo! Telemundo. The announcement was made by Don Browne, president, Telemundo and Randy Falco, chief operating officer, NBC Universal Television Group.
