Miller Lite unveiled one of the most wide-ranging Hispanic marketing initiatives in company history. The new campaign, “Pasión 10,” honors international soccer stars who wore the number “10,” long a mark of excellence and balance on the field of play.
Promotions & Events
Nissan launches ‘El Reto Final Nissan’.
For the first time ever, U.S. and Mexico soccer fans will get a chance to relive old memories with “El Reto Final Nissan”, a five-part reality show and a one-of-a-kind soccer match that will crown North America’s ultimate champion once and for all. The groundbreaking reality series will air exclusively in Spanish on Fox Sports en Español, starting on Sunday, April 16 at 11 p.m. ET/8 p.m PT. The historic rematch, which will take place at The Home Depot Center in Carson, California on Sunday, May 21, will be telecasted live in Spanish by Fox Sports en Español and in English on Fox Soccer Channel.
McDonald’s launches Player Escort Program to send Kids to 2006 FIFA World Cup.
McDonald’s launched a national sweepstakes that will give 11 children the opportunity of a lifetime to meet and escort international soccer players during the semi final and final matches of the 2006 FIFA World Cup in Germany. The program, which runs through April 9th, is in partnership with Univision Communications.
