A monumental public relations effort to kick off a wide-ranging Univision-led promotion to reach Hispanic consumers was launched in Miami by food giant Unilever.
Involving over 100 chefs who paraded the streets of the Sun Capital and added intrigue by showing up unexpectedly at heavy-traffic intersections and shopping malls, Unilever set off its ingenious p.r. stint titled “Suelta el Chef que llevas dentro!” (Unleash the Chef in you!).
ESPN Deportes announced its sponsorship of this year’s Calle Ocho Festival, the largest street festival in the U.S., taking place Sunday, March 12 in Miami, Florida. ESPN Deportes will make history by bringing X Games action to Miami for the first time ever in the event’s history. ESPN Deportes will present a Moto X exhibition, featuring top riders in the world of freestyle motocross who will perform popular mid-air tricks, including the popular “Superman” seat grab.
Pepsi, Frito Lay, Gatorade, and Ralphs Supermarket are launching a youth soccer tournament very much awaited by Southern California, “Copa Mexico”. This will benefit the young players in Los Angeles, Orange County, San Bernardino/Riverside, San Fernando Valley, Bakersfield and San Diego in Southern California, Fresno, Sacramento, and San Jose in North California.
Thousands of football fans got a rare, up close-and-personal look at the coveted ‘jewel in the crown of world football’ when the three-month, 28-nation FIFA World Cup Trophy Tour by Coca-Cola made its U.S. stop in Los Angeles.
This past Thursday, Cingular kicked-off the “by invitation only” CSL series in Los Angeles, which featured performances of his reggaetón hits Gasolina and Lo que pasó, pasó by Grammy Award winner Daddy Yankee and a special guest appearance by The Pussycat Dolls, whose singles “Don’t Cha” and “Stickwitu” have become major pop hits.
Clairol announced the signing of model and former Miss Universe (1993), Dayanara Torres, as the new brand ambassador for Hydrience haircolor.
Diageo in partnership with Cristina Saralegui, a 30-year veteran journalist and leading Hispanic advocate, have launched the Estamos Unidos con un Propósito campaign in seven major Hispanic markets.
Jose Cuervo Tequila, the world’s largest Tequila company, along with Latin Hip Hop Mogul Chingo Bling and renowned DJ Tony Touch, announce their search for the next generation of Latino artists who will take Hispanic Urban music into the future.
After four years away from the stage, Puerto Rican born singer and UNICEF Ambassador, Ricky Martin, kicked off this Sunday, January 15, the second leg of his triumphant world tour ONE NIGHT ONLY, with a spectacular sold out show in El Paso, Texas. His first in a series of shows that will take him across 18 U.S. cities, namely: Miami, Las Vegas, Boston, New York, Chicago and Los Angeles.
As the “Don’t Mess with Texas” campaign prepares to release a celebrity-packed 20th Anniversary campaign for 2006, the Texas Department of Transportation (TxDOT) is issuing a mantra to combat the state’s stubborn littering tendencies — “Real Texans Don’t Litter.”
