Southwest Airlines announced the first travel award program in partnership with The Hispanic Association of Colleges and Universities (HACU). Through this new initiative, Dandole Alas a Tu Exito/Giving Flight to Your Success, Southwest Airlines will provide tickets for distribution throughout our 60 cities to students with socio-economic need and who travel away from home to pursue a higher education.
Promotions & Events
In-Gym Refreshers Go Latin.
This month Bally Total Fitness, will introduce low-calorie Licuados in its California gyms. Bally’s is betting this popular and long-standing Latin tradition of blending milk, fruit and ice, will shake up the way Californians pack a fitness punch before and after exercise.
Reynaldo’s Mexican Food Company Inc. Enters ‘The Cage’.
Reynaldo’s Mexican Food Company Inc. announced that Reynaldo’s will enter “The Cage” as the sponsor of Mixed Martial Arts fighter Armando Lopez of East Los Angeles.
Visa Launches Hispanic Financial Education Campaign.
Visa USA announced the debut of its Hispanic Financial Education Campaign. The new program is aimed at providing Hispanic consumers the tools they need to make sound financial decisions in their lives.
Palmieri & Barretto @ JVC Jazz Fest In NYC.
It’s a good thing that producers George Wein and Ralph Mercado are so cool, because they have put together one fiery night of Latin music at the 2005 JVC Jazz Festival – New York on Saturday, June 25, at 8:00 p. m. at Carnegie Hall, 57th Street and 7th Avenue. Salsa Meets Jazz stars Eddie Palmieri Y La Perfecta II featuring Herman Olivera and The 2 Worlds of Ray Barretto featuring Adalberto Santiago with special guest jazz soloists Randy Brecker and Ronnie Cuber.
33rd Annual Fiesta Del Sol In Chicago.
The Pilsen Neighbors Community Council presents the 33rd Annual Fiesta del Sol, returning July 28th-31st, 2005. This year’s Fiesta del Sol carries a special theme, “Para Nuestra Communidad y Cultura”, offering a wealth of knowledge and empowerment to our community in Chicago. That theme alone states what the FDS (Fiesta del Sol) is all about.
Reventón Super Estrella Brings Juanes, Alejandro Fernandez, Thalia & More.
Reventón Super Estrella the summer concert that sold out in 22 minutes last year; returns with a stellar line up: Juanes, Alejandro Fernandez, Thalia, Julieta Venegas, Ivy Queen, La Quinta Estacion and La Sinfonia.
BoA & Chivas USA Launch Financial Fitness Campaign In Los Angeles.
Bank of America announced the launch of its new financial fitness campaign entitled “Team Up with Bank of America: Educate to Activate,” during a press conference at the Home Depot Center. Partnering with Club Deportivo Chivas USA and best-selling author, Los Angeles native Louis Barajas, Bank of America hopes to further educate local Latinos on the importance of developing a healthy financial lifestyle.
Brahma Beer Ginga Guide.
In conjunction with the U.S. launch of In Bev’s Brahma Beer, Lápiz has created the “Brahma Sutra.” The unique guide will help those seeking to bring “ginga”, a Brazilian philosophy and approach to life, into its consumers’ lives.
