With the scheduled arrival of the Limobiles to the principal Hispanic markets across the nation on April 28th, The Coca-Cola Company launches the second phase of an innovative marketing campaign designed to create awareness of its new product, Coca-Cola with Lime among U.S. Hispanics.
Promotions & Events
Marketing Events Are Strong Influence On Consumers.
Live event marketing experiences where consumers interact with products, brands or “brand ambassadors” face-to-face are more effective ways to influence coveted consumer audiences, versus TV advertising, Internet advertising and other marketing tactics, according to results of an extensive survey released by Jack Morton Worldwide.
SPLENDA Launch Effort To Educate Hispanic Consumers.
McNeil Nutritionals, LLC, a Johnson & Johnson company and the makers of SPLENDA No Calorie Sweetener, recently launched a comprehensive educational effort designed to help U.S. Hispanic families take small, positive steps towards healthier eating by reducing sugars and calories.
Puerto Rico Heineken Jazzfest Kicks Off June 2nd, 2005.
Warm weather, beautiful beaches, diverse activities and authentic Latin culture, cuisine and history — these are the experiences thousands of jazz lovers will enjoy at the 15th Annual Puerto Rico Heineken JazzFest taking place June 2-5, at the Tito Puente Amphitheater in San Juan.
Verizon Signs Distribution Deal With Sí TV.
Verizon announced a programming-distribution agreement with Sí TV. Under the agreement, Verizon will carry the channel on Verizon FiOS TV when it launches later this year.
Supermarket’s Latest Weapon: Cooking Classes.
In the face of ferocious competition from warehouse shopping clubs, some supermarkets are trying to create a sense of community in their stores, offering cooking classes and enhanced personal services.
Unilever & Levi Strauss & Co. Help Customers Make a Great First Impression!
For the first time ever, Unilever brands are joining with a clothing partner for an interactive, educational retailtainment event at the top 500 high-Hispanic Wal-Mart stores. Snuggle with ‘all in Style uniquely combines top brands—all liquid detergent, Snuggle fabric softener, and Levi Strauss Signature apparel—that treat your family’s clothes with care.
La Costeña ‘Bienvenidos a La Familia La Costeña’ Mobile Kitchen Tour.
The “Bienvenidos a la Familia La Costeña” tour arrives in Los Angeles, providing food fans with an authentic Mexican cuisine experience. The 16-week mobile kitchen program intends to create and promote Mexican traditional recipes, making them available to “home cooking” aficionados across the country. The tour also seeks to share cooking secrets that consumers can use in their daily meal preparations and family gatherings.
